Abstract: This article is the conceptual review on the online booking intention to Malaysia hotels with the moderator effect of the habit of customers. With this review, the relationship between the independent variables which consist of online effectiveness, online reviews, and online satisfaction, and online booking intention can be founded for the further analysis, with the moderating effect of the travelers' habit. Then this article will help the further data collection and analysis to gain the final results on online booking intention to Malaysia hotel among foreign travelers to explore to what extent the predictors can influence the customers' online booking intention with the moderator effect of habit.
Key words: online booking intention, online effectiveness, online reviews, online satisfaction, habit
[1]. Agag, G., Khashan, M., Colmekcioglu, N., Almamy, A., Alharbi, N., Eid, R., Shabbir, H. and Abdelmoety, Z. (2019), "Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers‟ concerns and increase online booking intentions", Information Technology & People, Vol. 33 No. 1, pp. 129-159.
[2]. Antonio, N., de Almeida, A., Nunes, L., Batista, F. and Ribeiro, R. (2018), "Hotel online reviews: creating a multi-source aggregated index", International Journal of Contemporary Hospitality Management, Vol. 30 No. 12, pp. 3574-3591.
[3]. Ajzen, I. (1991), "The theory of planned behaviour", Organizational Behavior and Human DecisionProcesses, Vol. 50 No. 2, pp. 179-211.
[4]. Bae, S., Lee, H., Suh, E. and Suh, K. (2017), "Shared experience in pretrip and experience sharing inposttrip: a survey of Airbnb users", Information and Management, Vol. 54 No. 6, pp. 714-727.
[5]. Chelsey Poh (2019).Hotels facing headwinds. Retrieved from https://www.edgeprop.my/content/1574895/hotels-facing-headwinds