Abstract: Digitalization of business units is more pronounced to small and medium enterprises in developing countries that have to compete with both large and small firms from developed world in equal times - courtesy of globalization. SMEs in the developing countries need to therefore come up with appropriate internal strategies, such as digitalization of services, in order to remain competitive. The objective of thisstudy was to investigate the influence of digital capability on the competitiveness of SMEsin Nairobi City County, Kenya. Descriptive survey design used employed both systematic and random sampling procedures. Data was collected using structured questionnaires containing both open and close-ended questions. The predictor variables were digital sensing capability, digital enabled strategy, digital seizing capability and digital resource management. The study found that digital sensing.....
Key Words: Digitalization, competitiveness, small and medium enterprises
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