IOSR-JBM   Volume-22 ~ Issue-8 ~ Aug. 2020

Abstract: Advertising is the paid form of non-personal communication of information which is convincing in nature and about products, services or ideas by acknowledged sponsors through the various media."(Bovee, 1992). Companies decide which customer it will serve (segmentation and targeting) and how it will serve them (differentiation and positioning). Guided by a defined marketing strategy the company creates a marketing mix made up of factors under its control- product, price, place and promotion (the four P's). The process of digital advertising exposure and performance marketing planning (also known as Paid Digital Campaigns) plays an instrumental role in the efficacy of the fourth P (promotion) as well as customer acquisition. Digital Advertising exposure planning is the process of establishing the exact digital media platforms to be used for advertising.(Christodoulides, G, International Journal of Market Research 2019) Many have defined digital media platforms as the online spaces where users can engage (purchase, share, or communicate) with created content...

Keywords: Digital Convergence, Paid Digital Media, Owned Digital Media, Earned Digital Media, Digital Media Planning, Impressions, Sentiment Analysis, Brand Generated Digital Content, User Generated Digital Content, Factor Analysis, Varimax Rotation, Correspondence Mapping.

[1]. Alexander Pak and Patrick Paroubek, "Twitter as a Corpus for Sentiment Analysis and Opinion Mining," 2019
[2]. Belongie, S.J., Dollár, P., Hays, J., Lin, T., Maire, M., Perona, P., Ramanan, D., & Zitnick, C.L. (2019), MS Common Objects in Context
[3]. Blombäck, A. and Ramírez-Pasillas, M. (2019). Exploring the logics of corporate brand identity formation. Corporate Communications: An International Journal
[4]. Bruhn, M., Schoenmueller, V. and Schäfer, D.B. (2019), "Are social media replacing traditional media in terms of brand equity creation?", Management Research Review
[5]. Brzozowska-Woś, M. (2019), "Media społecznościowe a wizerunek marki", Journal of Management and Finance,
[6]. Burmann, C. (2019). A Call for "User-Generated Branding‟. Journal of Brand Management.

Abstract: This study is on an assessment on logistics cost optimization on terminal handling operations with a study on Intels logistics services onne. This work is aimed at assessing the optimization of logistics cost of operations at Onne terminal specifically to various objectives. The research methodology adopted to conduct this study is dependent on the research objectives after the above process of reviewing the related literature and identifying the problem statement. As the data involved for this study are small and restricted to the operating terminal and the berth planning personnel of the terminal operator. This study employs two types of data collection methods; the primary and secondary data. Secondary data was collected, prepared and analysed. The analysis shallassesslogistics......

Keywords: Logistics cost, Optimization, Terminal handling equipment, Terminal Operation

[1]. Akinwale, A. A. &Aremo, M. O. (2010). Concession as a catalyst for crisis management in Nigerian Ports. The African Symposium: Journal of African Educational Research Network, 10 (2), 117-126.
[2]. Ailawadi S.C., R. Singh, Logistics Management, Prentice Hall of India, New Delhi,2005.
[3]. Arnold J.R.T. (1996) Introduction to Materials Management (2nd edn) Prentice Hall, Englewood Cliffs, NJ.
[4]. Brewer A.M., Button K.J. and Hensher D.A., (2001) Handbook of Logistics and Supply Chain Management, Pergamon, London.
[5]. BTRE (2001) Logistics in Australia: A Preliminary Analysis. Bureau of Transport and Regional Economics, Canberra
[6]. Bryman, Alan & Bell, Emma. (2003). Business Research Methods, Second Edition. Oxford University Press.

Abstract: Understanding the extent of "Know Who" and "Know how" is very important in the business life cycle. This study focus on the role of networking to the development of businesses owned by Nigerian female entrepreneurs. Qualitaive interviews form the basis for data collection in this study. Thematic method was used to analysed the data gathered. The study found thatthe majority of female entrepreneurs used professionals in the process of seeking advice. The current study also found that the majority of female entrepreneurs do not get any help from the government. In fact, there were some negative comments about the attitude of government towards helping female businesses especially provision of electric power and improper tax administration. The study recommends that a mentoring model should be created based on the practical needs of the existing female entrepreneurs.

Key words: Networking, Female Entrepreneurs, Business Growth, Nigeria

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Abstract: The popular justice what is increasing dramaticaly now, feels to be repported as the same fault of the failure of State. Failed State or collapsed State become charged whith the cause that concerns undeveloped State and developed State together. Several modes of politic expression commonly known as popular justice (revolution, terrorism, rebellion, genocide, secession war, custom, identity reclaim, religious integration, messianic movement) are present as well in developed State. Relatively, there is many difficulties to stop them. The case of popular justice what happens in Kisangani, haid been studied whith a trilogy of approach that makes correlation between custom, revolution heritage and failure of State as attempt to explain the kinds of nostalgy that have to be currentely unawared, that however explain several new modes of nationalism that overcome with some problems in modern State. Even we can't soon conclude that reality from our results, this study suggest this trilogy of approach yet, to make relativity in some conclusions what identify the failure of State as the same cause of popular justice.

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Abstract: To satisfy the triple interests (especially the one of government, of royal court and of the people), the traditional authority uses many strategies. He becomes a political activist according to traditional prerogative (strategy of annual income), constitutional and custom law (strategy of special privilege) or by his own will (scapegoats' strategy). He becomes collector of informations and of people wants, to bring back to the government which reestablished him or recognized him. The community social projects are piloted by the kingdom or by the chiefdom and negotiated nearby modern government like this to other partners. The accustomed king or the chief is a focal point. He becomes an obliged intermediate when he must deal the land or to get a finance. They must, with his collaborators, fulfill their proper needs, sometimes towards detriment of those people under their responsibility.....

[1]. Actes du colloque de Polokwane : Parcours de débats et de propositions sur la gouvernance en Afrique. Perspectives d'Afrique australe, 17-19 juin 2008, Pretoria, 20 juin 2008.
[2]. Adama Kpodar, « Bilan sur un demi-siècle de constitutionnalisme en Afrique noire francophone », Faculté de Droit et de Science Politique de Kara, Togo ; disponible sur www.Afrilex.u-bordeaux4.fr, consulté le 13 mars 2018.
[3]. Adiki Tovenim Koko. Les chefferies traditionnelles africaines face à la dynamique des réformes territoriales : contribution à l'étude des processus de décentralisation. Droit. Thèse pour obtenir le diplôme de docteur en Droit Public, Université de Perpignan, France, 2017.
[4]. Aili Mari Tripp, The politics of constitution making in Uganda, Endowment of the United States Institute of Peace, pp.158-175. Disponible sur https://www.usip.org/sites/default/files/Framing the State/Chapter6_Framing.pdf · Fichier PDF, consulté 18 juiller 2019.
[5]. ALLIANCE POUR REFONDER LA GOUVERNANCE EN AFRIQUE, Rapport de l'Atelier sur la place du chef traditionnel dans le contexte de la Décentration au Togo, Sokodé, Togo, du 2 au 3 mars 2007..

Abstract: The biggest challenge the management has to face in today's globalised world is to serve and maintain good relationship with the king-the customer. In the study we review literature on customer relationship management (CRM) focusing specially on the impact of the CRM on customer satisfaction and customer loyality.The basic purpose for studing CRM is Help a business to keep customer,Reduce cost by managing costly complaint and finding out what services are useless for customers,It helps the business to understand what it needs to get more customers. The results found are diverst in terms of publications trend.CRM is methodology to achieve global excellence through customer satisfaction. It tracks customer history, need and co-ordinates company's multi-pronged interaction with its customer for business excellence. CRM tentacles every area of business.These are...

[1]. CRM-The foundation of contemporary marketing strategy by Roger J.barab and galka
[2]. The CRM handbook: a business guide to customer relationship management by Jill Dyche
[3]. CRM fundamentals by Scott Kostojohn, Matthew Johnson, and Brian Paulen
[4]. http://www.managementparadise.com/forums/marketing-
management/213123-customer-relationship-management-apple-inc.html
[5]. http://crmsystems.expertmarket.co.uk/BMW-CRM-Case-Study.