Paper Type |
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Research Paper |
Title |
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Functional Service Quality in Retail Banking – An Empirical Study |
Country |
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India |
Authors |
: |
Lisa Sathyan || Dr. S John Mano Raj |
|
: |
10.9790/487X-2208070108 |
Abstract: Background: The evolution of service quality and its existence is over for long period of time in banking sector. Service quality becomes the most essential for Retail Banking industry for client acquisition, engagement and retention. There are many attributes contribute to the service quality. This paper highlights and measures Functional Service Quality attributes and its contribution to service quality improvement and analyze majorly in three dimensions – Relative Importance, Customer View and Satisfaction level of retail bank customers in connection with their respective banks. Method: A survey has been carried out among 100 bank customers and samples were drawn on random basis among bank customers in Bengaluru city. Data were collected using a structured questionnaire and administered......
Key Word: Service Quality, Dimensions of service quality, Functional Quality, customer satisfaction
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