Abstract: BackgroundCustomer engagement has become a crucial factor for the desired success in the tourism industry and this necessitates a thorough understanding of the concept in order to deliver tourist satisfaction in the tourism sector. Thus the need to examine the various offerings and activities that tourist destinations should provide to engage the tourists during their visits. The aim of this research is explore the mediating role of customer engagement in the relationship between customer experience and tourist satisfaction Material and Method; A structured questionnaire was administered to 600 tourists to the six purposively selected tourism destinations and only 519 responded to the questionnaire with only 477 found usable. The data collected were analyzed using descriptive statistics like frequency, mean, standard deviation and also inferential statistics such as factor analysis, regression analysis and t-test statistics. All analysis was conducted using SPSS version 25........
Key Words: Tourists, Destination, Customer Engagement, Customer experience, Satisfaction
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