Abstract: A growing interest in organic food has prompted many studies comparing aspects of organic against conventional food because human health, food safety and environmental concern along with other sensory attributes such as nutritive value, taste, freshness and appearance. Examining the grounds for the increasing level of organic food consumption are most critical in understanding the potential of the organic food to become a genuinely mainstream market. The purpose of this study is to examine factors affecting buying behavior of organic food products in relation to the mediating role of consumer buying intention in Ethiopia. Data was collected at major supermarkets and health food stores in the in the Major cities primarily from Addis Ababa and other regional cities in Ethiopia.......
Key Words: Organic Food Products, Consumer's Perception, Purchase Intention, Actual Purchase Behavior
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