Abstract: Management innovation is an essential part for the sustainability of businesses and organizations, and integral in the transformation of activities and functions within an organization. Without implementation of new management practices, processes and structures, no new ideals will be realized, developed, or progressed causing a downfall in business practices. A heavy part of business survival lies within its management success and effective adaptation to external factors as well as inside the business. With the new uprising challenges the covid-19 pandemic has imposed on governments, organizations, and individuals – creating a new environment and attitude that was not yet anticipated. The unforeseen crisis had many implications, changing the structure of organizations, in some countries more.....
Key Word: Covid-19, pandemic, management innovation, 'new norm'.
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