Abstract: The study sought to analyze the competitiveness of the Big C supermarket in Viet Nam, using Porter's Five Forces model. The study's objectives were to determine the impact of suppliers' bargaining strength, consumers' bargaining power, the threat of substitutes, the existing degree of competitive rivalry, and the threat of new entrants on competition in the Vietnamese supermarket business using the Big C supermarket system.
The study found that supplier bargaining power had the greatest impact on supermarket competitiveness, followed by consumer bargaining power, threat of substitutes, current level of competitive rivalry, and threat of new entrants. The results reveal.....
Keywords - Competition, BigC, Supermarket system, Improving, Bargain, Substitute
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