Abstract: Background: Indonesia's startup industry in 2016 grew to be more attractive, more impactful to society, and increasingly attracting global attention, one of which was demonstrated by GoJek by becoming the first unicorn startup in Indonesia, followed by MatahariMall. Gojek as a startup pioneer in the service industry always makes changes both in terms of appearance and the system used. As one of the largest startups that has survived until now, it is necessary to carry out an assessment based on its system, it is possible to increase renewal in terms of system convenience with the Technology Acceptance Model (TAM) method.
Literatur Review: We provide........
Keywords: TAM Models; Startup; System
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