Abstract: This study aims to determine the effect of intensity, valance of opinion, and content on visit decisions. The population in this study are tourists visiting Bokori Island. The number of samples of 96 respondents obtained through the Lameshow formula for infinite populations, respondents obtained by accidental sampling method. The data collection method in this study is to use a questionnaire. This study uses multiple linear regression analysis. The results of this study indicate that: intensity, valance of opinion, and content have a significant effect on the visit decision..
Keywords: eWOM, intensity, valance of opinion, content, visit decision, tourism industry
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