IOSR-JBM   Volume-25 ~ Issue-2 ~ February 2023

Abstract: Micro, Small and Medium Enterprises (UMKM) is a business that plays an important role in the national economy. At this time, UMKM are actively running in various regions in Indonesia. One of the areas that runs this business is Samarinda, there are many UMKM that have been established, one of which is in the business of making Tempe Leha, Samarinda city. The formulation of the research problem is how is the marketing strategy carried out by UMKM Tempe Leha in Samarinda City in developing its business? In this study, the aim was to find out the marketing strategy of Tempe UMKM in developing their business. This study aims to determine the product development strategy for UKM Tempe Leha by applying SWOT analysis......

Keywords: Tempe, Marketing Strategy, UMKM, bussines.

[1]. Agyapong, F. O., Agyapong, A., &Poku, K. (2017). Nexus Between Social Capital and Performance of Micro and Small Firms in an Emerging Economy: The Mediating Role of Innovation. Cogent Business and Management, 4(1). https://doi.org/10.108 0/23311975.2017.1309784
[2]. Analia, D., Syaukat, Y., Fauzi, A., &Rustiadi, E. (2020). The Impact of Social Capital on the Performance of Small Micro Enterprises. JurnalEkonomi Malaysia, 54(1), 81–96. https:// doi.org/10.17576/JEM-2020-5401-6
[3]. Coetzer, A. (2006). Managers as Learning Facilitators in Small Manufacturing Firms. Journal of Small Business and Enterprise Development, 13(3), 351–362. https://doi. org/10.1108/14626000610680244
[4]. Firmansyah, A. (2019). Product and Brand Marketing (Planning and Strategy). Publisher Qiara Media.
[5]. Hafni, R., &Rozali, A. (2017). Analysis of Micro, Small, and Medium Enterprises (MSMEs) on Labor Absorption in Indonesia. Economics and Development Studies, 15(2), 77-96. Retrieved from http://jurnal.umsu.ac.id/index.php/ekawan/article/view/ 1034/pdf_58.

Abstract: How to integrate customer relationship management into service quality to enhance customer loyalty has been the focus of many chain supermarkets' business strategies. This study investigated the correlations between customer relationship management, service quality, and customer loyalty, and the results show that customer loyalty was enhanced by strengthening customer relationship management to improve service quality

Keywords: customer relationship management, service quality, loyalty

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Abstract: After the death ofDhirubhai Ambani in 2002, there were some major clashes between his two sons - Anil Ambani & Mukesh Ambani. After some public feud between both the brothers over the control of Reliance Empire, their mother intervened and split Reliance into two parts in 2005. After the split, Anil Ambani took over telecom, power, entertainment and financial services business and Mukesh Ambani took over Reliance Industries and IPCL......

[1]. What is the business model of Reliance Jio ?, https://www.quora.com/What-is-the-business-model-of-Reliance-Jio
[2]. Reliance Jio initial investment at Rs150,000 crore: MukeshAmbani,http://www.livemint.com/Companies/ncT04NLRTtEMDEHAWdMPGN/Reliance-Jio-initial-investment-at-Rs150000-crore-Mukesh-A.html
[3]. This is How MukeshAmbani‟s Reliance Jio Will Make Money, http://pixr8.com/mukesh-ambanis-reliance-jio-will-make-money/
[4]. How does Reliance Jio plan to profit?, https://yourstory.com/2017/02/reliance-jio-business-plan/
[5]. So What is Jio's Business Model?, http://newsclick.in/so-what-jios-business-model
[6]. Free services for customers, how profitable is MukeshAmbani‟s Reliance Jio, http://www.hindustantimes.com/business-news/free-services-for-customers-how-profitable-is-mukesh-ambani-s-reliance-jio/story-IK1two6yQOTiSwMQu4RORK.html.

Abstract: This study aims to determine the effect of digital marketing and content marketing on buying interest and consumer purchasing decisions in Micro, Small and Medium Enterprises (MSMEs) in the Soppeng district. The population in this study are Micro, Small and Medium Enterprises (MSMEs) consumers who use digital marketing and content marketing. To make purchases with a sample of 190, with Amos software at a significance level of 5% (0.05). The results of the test are obtained (1) there is a positive and significant influence of digital......

Keywords: Digital Marketing, Content Marketing, Purchase intention, and Purchase Decision

[1]. Ahmad, Nawaz & Jolita Vveinhardt. 2014. Impact of Word of Mouth on Consumer Buying Decision. European Journal of Business and Management. Vol. 6, No. 31, 2014
[2]. Akbar, Akhmad Fauzi & Nina Maharani. 2018. The Effect of Content Marketing on Consumer Purchase Interest in Yours Bandung Creative Services.
[3]. Ansari, Sinoka., Ghishwa Ansari., Muhammad Umar Ghori., & Abdul Ghafoor Kazi. 2019. Impact of Brand Awareness and Social Media Content Marketing on Customer Purchase Decision. Journal of Public Value and Administration Insight (JPVAI) Vol. 2, No. 2, pp. 5-10
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[5]. Ghandour, Ahmad. 2015. Big Data Driven E-Commerce Architecture. International Journal of Economics, Commerce and Management. ISSN: 2348-0386. Volume 3, Issue 5. May 2015. Page 940-947

Abstract: The study shows the comparison between Islamic and Conventional banking by measuring their profitability, efficiency, and liquidity in Bangladesh during 2019 to 2021. There are some distinguishing characteristics of both the banking system. For this reason, their banking activity as well as performance are different. The study is based on the secondary data from annual reports of sample banks during the stated period of 2019 to 2021. The researcher select six banks, three of them are Islamic banks and the other three of them are conventional banks. Simple percent analysis.......

Keywords: Conventional banking, Islamic banking, Efficiency, Profitability, Liquidity

[1]. Abduh.M, Hasan SM, Pananjung AG. (2013). ―Efficiency and Performance of Islamic Banks in Bangladesh‖, Journal of Islamic Banking and Finance, p94.
[2]. Abdul-Majid et al. (2010)."Efficiency in Islamic and conventional banking: An international comparison‖Journal of Productivity Analysis, 34 (1), pp. 25-43.
[3]. Ahmad, F. (2020).―Islamic Banks vs. Conventional Banks in Bangladesh: A Comparative Study Based on its Efficiency in Operation‖,Centre for Research on Islamic Banking & Finance and Business, USA.
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[5]. Ahmad, N.H.B., Noor, A.N.M and Sufian, F. (2010).―The Efficiency of Islamic Banks: Empirical Evidence from the Asian Countries Islamic Banking Sectors‖, MPRA paper 31869, University Library of Munich, Germany

Abstract: Many of companies choose acquisition to face the increasingly fierce competition in the business world.Itdoes not always give the best result in the end. This research aims to analyze the effect of acquisition to financial performance and firm value of acquisitor companies, both in the short term and long term. The data used secondary data from the annual report of companies that doing acquisitions for the 2011-2013 period that were listedin the Indonesian Stock Exchange (IDX). The analytical method use a comparative method which the company's financial ratios (CR, ROA, DER, TATO, and PBV) before and after acquisition, and employs the Wilcoxon Paired Sample Test to compare both of.......

Keywords: Acquisition, Financial Performance, Firm Value, Indonesian Stock Exchange (IDX)

[1]. Abbas, Q.,A. I. Hunjra, R. Saeed, E. U. Hassan, dan Ijas, M. S. 2014. Analysis of Pre And Post Merger and Acquisition Financial Performance Of Banks In Pakistan. Information Management and Business Review. 6 (4): 177-190. ISSN: 2220-3796).
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Abstract: An increase in service delivery among public sectors has been observed as a result of the implementation of performance contracting as a tool for performance measurement, making public entities more efficient. Researchers are focusing on exploring new concepts of performance management in Kenya and evaluating the impact of performance contracting on service delivery. The main challenge in this research is the lack of standardization in performance measures tool due to the tasks being linear and the nature of work being non-linear, also the aspect of some objectives not quantifiable hence relies on expert judgment, moreover the standing in for officers on sick leave.....

[1]. Cheche, S. G., & Muathe, S. M. (2014). A Critical Review of Literature on Performance Contracting. Global Journal of Commerce &Management Perspective, 3(6), 65-70.
[2]. Kariuki F. (2013). Factors affecting implementation of performance contracting initiative at Municipal council of Maua, Kenya. Research journal of financial accounting Vol 2, No. 2
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Abstract: A comunidade do Lago do Cuniã segundo seus moradores existe há mais de um século. Nesse período pouco se sabe sobre a formação dessa comunidade. Quem foram seus primeiros moradores? Suas origens e porque se instalaram nesse lugar. O que é do conhecimento de todos é a beleza natural que encanta a todos, porém até o presente, sofre ameaças pelo poder público, fato que levou o interesse pela pesquisa. Portanto, o objetivo desse trabalho é descrever o histórico de sua formação, conservação e ação dos moradores para manter sua permanência no local. Para tanto, faz-se necessário abordar uma temática relevante a partir do início do século XX até os dias atuais. Entende-se que só conhecemos o passado, se registramos algo a seu respeito no presente para assim......

Key Word: Associativismo Cooperativist;. Sustentabilidade Socia;. Expansão do Agronegócio; Resex do Lago do Cuniã

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Abstract: Teams are inseparable in any business organization. The effectiveness of teams determines organizational performance and success. Furthermore, teamwork plays a vital role in the success of projects. However, teamwork effectiveness and quality vary across the teams. Teamwork Quality means the quality of communications in the team. Teamwork quality is the function of various factors. One of the important factors is team climate. Team climate is a perception of the employees towards events and activities in working conditions. Trust ensures better interaction and cooperation between the teams and within the team. Intrateam trust and Inter-team trust are essential to achieve teamwork quality. This study aims at studying the impact of team climate on teamwork quality among........

Keywords: Team climate, Teamwork Quality, Intrateam trust, Inter-team trust, Service, Mediation

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