Abstract: For a very long time, people thought that the traditional financial philosophy—which asserts that investors make smart decisions based on various hypotheses or by applying economic models—was correct. The engine that powers the economy ahead is investment. All classes of Investors must receive thorough preparation and education about investment instruments in order to maximise the potential of their investments. Age and gender have an impact on financial prudence as well. The financial finance industry will find the article useful in developing an appropriate strategy, and individual investors will find it useful in understanding the function and evolution of these numerous.....
Key Word: Financial Literacy, Investment behavior, financial principles, univariate and bivariate, Risk attitude
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