Abstract: Brazilian agricultural business presents impressive results. However, the administrative management of many rural establishments is still precarious, with no adequate standards or methodology, and there is record growth even though operations management techniques commonly seen in other economic sectors are not used. In view of this, we sought to develop a construct to be used by agriculture, which integrated methodologies of Operations Strategy, Interorganizational Cost Management and Production Effort Unit, still little explored in agricultural business. It was possible to visualize a new tool to assist rural managers in the decision-making process that aims to increase productivity.....
Keywords: agricultural business; operations management; rural establishments
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