Abstract: Investment decisions are viewed as a deliberate and rational investment process based on information availability. Heuristics factors are simple rules of thumb that explain how individuals make investment decisions, make judgments, and solve problems when confronted with complex situations which include incomplete information. This study looked into the effects of heuristic factor (HF) and risk tolerance (RT) on investment performance.: the role of financial literacy (FL) as a moderator. This study's population consists of 460 active individual investors in Kaduna city in the first quarter of the year 2023. A total of 460 questionnaires were distributed, with....
Key Word: Heuristic Bias, Risk Tolerance, Investment performance, Financial Literacy, Nigeria
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