Abstract: The surge of online shopping platforms has deeply impacted consumer behavior within the fashion retail sector, marking a substantial shift in the industry landscape. This study meticulously undertakes a comparative analysis to intricately explore the multifaceted dimensions of consumer preferences, decision-making intricacies, and levels of satisfaction within both the online and offline fashion retail domains.
The analysis meticulously dissects a myriad of factors, including but not limited to convenience, the breadth of product offerings, the experiential aspect of shopping, the critical element of trust, and the dynamic of social interactions. These facets......
KEYWORDS : Consumer Behavior, Online Retail, Offline Retail, Fashion Industry, Comparative Study, Decision-making, Customer Satisfaction, Shopping Experience, Trust, Social Interaction
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