IOSR-JBM   Volume-19 ~ Issue-5 ~ May-2017

Abstract: This case study analyses the regional cuisine of Punjab and its symbiotic relationship with the concept of rural tourism. Rural tourism in Punjab, a scheme promoted by Punjab Heritage and Tourism Promotion Board, is a concept which gives a viable and sustainable direction to the broader canvas of Rural Tourism. Importance of Tourism development can not be overstated ,for India's future growth, as a large scale employment generator, income distributor and as a relatively greener industry. For the sustainability of tourism industry and from a marketing perspective it is important that tourism policy is aimed at broad basing...........

Keywords: Rural Tourism, Regional Cuisine, Punjab, Alternative Tourism, Niche Marketing , Sustainability , Environmental Concerns , Rural Employment.

[1]. Getz, D.Carlsen J. (2000) Characterstics and Goals of family and owner operated businesses in the rural tourism and hospitality
sectors, 547-560
[2]. Gilchrist, A. (2004). The well-connected community: a networking approach to community development: Community Development Foundation (Great Britain), The Policy Press, UK.
[3]. Godfrey, K., & Clarke, J. (2000). The tourism development handbook: a practical approach to planning and marketing. London:
Continuum.
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Abstract: The Indonesian SMEs is forced to face the hard and brutal competitions through the implementation of ASEAN Economics Community as one single market and free trade agreement, causing reduction of market obstacles in neighboring countries. Innovation is the key to winning over the harsh competition, whereby nowadays 'open innovation' is the key lead in companies' managerial supervision in terms of profitability and sustainable growth. This study introduces implication findings from the application of 'open innovation' on SMEs entrepreneurs as successfully proposed by Henry Chesbrough a decade ago. The evidence will be useful as an input for Government through its policy...........

Keywords: Business performance, open innovation, SMEs

[1]. Altmann, P., & Li, J. (2011). The novelty of Open Innovation. School of Business and Engineering (SET), Student Th(Jing Li), 1–24. http://doi.org/urn:nbn:se:hh:diva-16855
[2]. ASEAN Secretariat. (2011). ASEAN Economic Community Factbook. Jakarta, February. Retrieved from http://www.aseansec.org/wp-content/uploads/2013/07/ASEAN_AECFactBook.pdf\nhttp://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:ASEAN+Economic+Community+Factbook#3
[3]. Chesbrough, H. (2003). Open Innovation The New Imperative for Creating and Profiting from Technology. Journal of Chemical Information and Modeling (Vol. 53). http://doi.org/10.1017/CBO9781107415324.004
[4]. Enkel, E., & Gassmann, O. (2010). Creative imitation: Exploring the Case of Cross-industry Innovation. R and D Management, 40(3), 256–270. http://doi.org/10.1111/j.1467-9310.2010.00591.x
[5]. Huang, X., Soutar, G. N., & Brown, A. (2004). Measuring new product success: An empirical investigation of Australian SMEs. Industrial Marketing Management, 33(2), 117–123. http://doi.org/10.1016/S0019-8501(03)00034-8

Abstract: This paper explores published articles and research papers that bring to light the impact of working remotely (Telecommuting and Telework) on the productivity of employees and the professionalism their work demands. Although the articles and papers present both positive and the negative impact of working remotely on employee performance and work specific professionalism, the negatives outweigh the positive ones. Amabile & Kramer (2013) and Vanderkam, 2013, mostly discussed the positives of this work option and acknowledged that work from home has increased productivity and lead to more employee satisfaction...........

Keywords: Telecommuting, work from home, performance, professionalism.

[1]. AlliedMarketing. (2016, January 14). Today's remote workers and the history of Telecommuting. Retrieved from allied, http://www.alliedtelecom.net/the-history-of-telecommuting/

[2]. Amabile, T., & Kramer, S. (2013, July 24). Working from home: A work in progress. Harvard Business Review, https://hbr.org/2013/07/working-from-home-a-work-in-pr

[3]. Basu, S. (2016, June 9). One in two Indian employees prefer telecommuting, reveals Randstad survey - the economic times. Retrieved February 9, 2017, from The Economic Times, http://economictimes.indiatimes.com/industry/jobs/one-in-two-indian-employees-prefer-telecommuting-reveals-randstad-survey/articleshow/52670853.cms

[4]. Carter, C. (2016, October 4). 3 Things No One Tells You About Working From Home. Forbes. Retrieved from http://www.forbes.com/sites/christinecarter/2016/10/04/3-things-no-one-tells-you-about-working-from-home/ home/&refURL=https://www.google.co.in/&referrer=https://www.google.co.in/

Abstract: Analyzing the achievement motivation of the leaders of State Universities in Jambi province Indonesia became the main objective of this research. The unit of analysis was the chairman of the study program with a population of 100 people. It used quantitative analysis method with multiple regression analysis with analysis tools using SPSS version 22.0. The analysis began with the validity, reliability, and requirements analysis. The analysis was then followed by analysis of determination R-square, hypothesis testing using t test and F with alpha 5%. The analysis result of determination R square of 0.799 that transformative leadership and organizational commitment can identifies achievement motivation, or 79.9%, while the remaining 20.1% is influenced by other variables............

Keywords: Achievement motivation, transformative leadership, and organizational commitment.

[1]. Aaron, Cohen. (2008) Multiple Commitments in the Workplace. Lawrence Erlbaum Associates.
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[4]. Bass, Bernard M. dan Avolio, B.J (1994) Improving Organizational Effectiveness through Gtransformational Leadership. Thausand
Oaks: Sage.
[5]. Bateman, T.S and Strasser. (1984) A Longitudinal Analysis of the Antecendents of Organizational Commitment: Academy of
Management. Journal 27 (1), 95-112.

Abstract: This paper attempts to examine the firm specific factors which determine the capital structure decisions of publicly traded pharmaceutical companies of India. Based on the market capitalization, top ten companies listed in NSE and BSE are selected. Using multi regression model, accounting data of companies over a period of 5 years from 2011-12 to 2015-2016 is chosen and the empirical study is conducted. Firm specific factors such as tangibility, size of investment, liquidity, profitability and business risk have been analyzed to check their influence on the debt equity /leverage structure of the selected...........

Keywords: Capital structure, business risk, tangibility, size of investment, liquidity, profitability

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Nifty Junior Firms, Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-
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Abstract: The present text is based on the premise that each company always operates with some kind of restriction, which ends up giving them an insight into the optimized production technology that is the basis of the theory of constraints. It is understood that companies to treat constraints that limit their best performance need to make efforts to manage their constraints and not just their traditional administrative processes. Thus, we highlight in the article now presented a methodology for the development of software for evaluation and decision making on product mix, since the conditions of competition in Brazil establish great restrictions for some national companies, what they are facing such challenges by the strategy of mix in its product lines. The text refers to the first considerations of the authors on the methodology for the future development of software.

Keywords: Theory of Constraints, Decision Making, Product Mix

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Abstract: A university is one of the best place for higher education where students get lot of opportunities to develop their career skills unlocking their personal potentials. Not like in the past, higher education system is now witnessing dramatic change with the opening of private universities. Resulting Sri Lankan state universities are threaten by private universities in and around the world. To gain competitive advantage it is essential to change existing university system considering stakeholder requirements. Students are a key strategic customer of a university, then satisfying students' needs and expectation are vital for a university to be success in a competitive environment............

Keywords: Academic Staff, Non-academic Staff, University Image, Students' Satisfaction

[1]. National Education Commission Sri Lanka. (2009). National Policy Framework on Higher Education and Technical & Vocational
Education. Colombo: National Education Commission.
[2]. Alves, H., & Raposo, M. (2010). The influence of university image on student behaviour. International journal of Educational
Management, 73 - 85.
[3]. Alvis, H., & Rapaso, M. (2006). Conceptual model of Student Satisfaction in Higher Education. Total Quality Management and
Business Excellence, 17(9), 1261–1278.
[4]. Kwun, D., Ellyn, E., & Choi, Y. (2013). "Campus foodservice attributes and their effects on customer satisfaction, image, and
word-of-mouth. Journal of Foodservice Business Research, 276-297.
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Abstract: The emotions are present in the consumer´s decision making, but the big question that all researchers are asking themselves is, in which way they influence? Understanding this is a difficult matter, because there are different stimulus involved in the process. The rational thinking and the feelings are mixed in a way that is difficult to distinct ones for the others. The classical vision of emotions as problems that disturb the correct decision making has been totally aparted from the publications, nowadays all researchers admit that the contribution of emotions is positive and allows faster and better solutions to the problems. During different decades, researches have made studies to understand how emotions influences decision making. This paper presents a review of the different contributions made during several years with empirical studies.

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Abstract: This Paper attempts to investigate the operational effectiveness of advertisements in strategically positioning business organizations. The effect of advertisement was examined and has brought to light that, advertisement makes a conscious effort by making smarter business organizations offering perceptible in order to influence consumer buying decision. Advertising by and large changes the way consumers think about a brand's name. The paper also draw attention to the fact that, the effect of advertising depends, to some extent, on its match with the consumer buying behaviours and nearly everyone today in the Nigerian business environment is influenced to some extent by advertisement...........

Keywords: Advertisement, communication, buying behaviour, business environment

[1]. Acar, Adam (2007), Testing the Effects of Incidental Advertising Exposure in Online Gaming Environment, Journal of Interactive Advertising, 8 (1), 1-36.
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Abstract: Tax compliance in the informal economy is a matter of serious concern in many developing countries, and one of the biggest challenges of Taxation in Kenya. Kenya has one of the largest informal sectors in Africa employing approximately 77.9 per cent of the working population. The sector is estimated to have the potential to contribute 67.2 Billion Shillings of taxes per year, however, the highest achieved collection has been 136 Million in financial year 2008/09 which continue to dwindle year after year. Attempts by the government to introduce the presumptive turn over tax have also been futile. Owing to the size of the sector and its continued growth, its therefore important for the government to understand ways of bringing the informal sector...........

[1]. Ayodeji, O., (2014). Impact of ICT on Tax Administration in Nigeria.Computer Engineering and Intelligent Systems. 5(8), 26-29.
[2]. Gekonge, J., &Atambo, W. (2016) Effects of Electronic- Tax System on the Revenue Collection Efficiency of Kenya Revenue Authority: A Case of UasinGishu County. Imperial Journal of Interdisciplinary Research (IJIR). 2 (4), 815 – 827.
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Abstract: The purpose of this study was to establish the effect of audit committee independence on quality of financial reporting in non-commercial state corporations in Kenya. All the non-commercial state corporations that existed in 2005 were studied. The study was founded on agency theory, and stewardship theory. The study adopted descriptive research design and the target population of the study was the seventy two non-commercial state corporations that existed subsequent to the introduction of Treasury guidelines in 2005 on formation and operationalization of audit committees in the public sector. The study used a census survey on all 72 state corporations. The study employed stratified purposive sampling to select the respondents from the target...........

Keywords: Quality of Financial Reporting, Audit Committee Independence

[1]. Aryan, L. A. (2015). The Relationship between Audit Committee Characteristics, Audit Firm Quality and Companies' Profitability. Asian Journal of Finance & Accounting, 7(2), 215-226.
[2]. Chatfield, M. & Vangermeersch, R. (2014). The history of accounting (RLE accounting): an international encylopedia. Routledge
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Abstract: The aim of our research is to find out how quality of service affects customer satisfaction in the Airline Industry our case being that of Turkish Airlines. This is to aid us know what determinant factors influence customer satisfaction in this Airline and which of these service factors are of importance to them. Is it online, airport or onboard services that are important to them and which of them meet their expectations? This is to enable us determine if the quality of service offered by Turkish Airlines meets customer satisfaction, if it is above expectation or below expectation and propose recommendations on how to ameliorate the quality of service offered to yield customer satisfaction............

Keywords: Airlines, Turkish Airlines, Service quality, customer satisfaction, Statistical Analysis, Correlations, Multiple Regression Analysis, ANOVA.

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Abstract: Public sector often lacks expertise and knowledge to implement Public-Private Partnerships Procurement contracts successfully. To manage Public-Private-Partnerships Procurement efficiently, government officials need guidance on how to apply Public-Private-Partnership Procurement Contracts in different sectors of the society to ensure optimum service delivery to its citizens. The objective of the study was to evaluate the determinants of effective performance of Public-Private-Partnership Procurement Contracts in Kenya Power. The study was set to assess the effects of the legal environment as well as management control. This research study used a descriptive research design. The target population of the study was 32 staff working at the Kenya power Nakuru Kenya..............

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