IOSR-JBM   Volume-20 ~ Issue-1 ~ January-2018

Paper Type	:	Research Paper
Title	:	Brand Equity Analysis of Selected Tea Brands in India: A Linear Approach of Measurement
Country	:	India
Authors	:	Amrita Chatterjee || Dr. Isita Lahiri
	:	10.9790/487X-2001080110

Abstract: Since 1991 brand equity measurement is considered as a multifaceted task which takes a huge number of variables and sub variables (Aaker, 1991). Brand equity measurement is also a money intensive task for the marketers till date (Y & R, 2017). In our research work we have considered some variables which can be easily understood by marketers and as well as by entrepreneurs. Secondly we build up a model of brand equity measurement which is simple to compute and by using that we can find out an absolute value of brand equity. Our research is an attempt towards a simple linear model development of brand equity after Multidimensional Brand Equity Scale Model (Yoo and Donthu, 2001). In this article we have established a functional linear relationship between brand equity and brand loyalty; between brand loyalty and consumers' willingness to pay and finally we have formed a simple.........

Keywords: Brand Loyalty, Consumers' Willingness to Pay, Brand Equity, Linear Relationship, Tea brands

[1]. David A. Aaker, Managing Brand Equity ;New York, NY: The Free Press, 1991
[2]. Ahmed I. Moolla1, 2. a. (2012). Empirical Evaluation of a Model That Measures the Brand. Soc Sci .
[3]. Back KJ, Parks SC 2003. A brand loyalty model is involving cognitive, affective, and cognitive brand loyalty and customer satisfaction. Journal of Hospitality and Tourism Research, 27(4): 419-435.
[4]. Chaudhuri A, Hoibrook MB 2002. The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2): 141-149.
[5]. Dick AS, Basu K 1994. Customer loyalty: Toward an integrated model. Journal of the Academy of Marketing Science, 22(2): 99-113...

Paper Type	:	Research Paper
Title	:	Organisational Change Management and Employees Productivity in the Nigeria Banking Sector
Country	:	Nigeria
Authors	:	Dr Patrick N Nwinyokpugi
	:	10.9790/487X-2001081120

Abstract: The essence of this study effort is to investigate what consequence change has on organizations and how best these consequences can be addressed to ensure that employees' productivity is enhanced. It thus covers major banks and their branches in Rivers State and a randomized population sample of 152 respondents which comprise employees and management staff of these banks were drawn using Taro Yamen sampling formula. The findings derived from the results presented in the analysis of the data indicates that all tested dimensions of organizational change management (Change Communication, Change Identification, Employees' Engagement, Change Implementation and incentives) are significantly associated with the measures of Employees Productivity. It is specifically recommended that Change Communication should be systematic, change implementation should be initiated from the top management and down to the employees in a clear and consistent manner, incentives should be based on organizational contractual policies. Necessary recommendation was also made on getting the employees who will drive the change process to be engaged in the implementation processes in order to achieve employee's productivity..

Keywords: Change identification, Change Communication, Employees' Engagement, Change Implementatio Incentives.

[1]. Baridam, D. M. (2001) Research Methods in Administrative Sciences 3rd edition Port Harcourt: Sherbrook Associates.
[2]. Burke, Warner –Organization Development, second edition, 1994, Addison-Wesley Publishing Company.
[3]. Carnall, A.Colin -Managing Change in Organizations, 1994, Prentice Hall International Ltd., UK Change Management (n.d.) In google.
Retrieved on the 26th of May, 2016, From_https://books.google.nl/books? Pricewaterhousecoopers.
[4]. Ezirim, A, (2004). Research Methodology for Management and Social Sciences Mc Computer Press, Owerri, Nigeria.
[5]. Golembiewski, T. Robert –Approaches to Planned Change (Orienting Perspectives and Micro-Level Interventions), 1993, Transaction Publishers, New Brunswick.

Paper Type	:	Research Paper
Title	:	Employee Attitude towards Organisational Commitment: A Literature Survey.
Country	:	India
Authors	:	Zeena Flavia D'souza || Dr. Suresh Poojary
	:	10.9790/487X-2001082127

Abstract: Every Organisation that employs people come from a diverse background for a common purpose of fulfilling the goals of the organisation and also commit themselves to work towards achieving the objectives of the organisation. This paper reviews the studies conducted to establish the relationship between Employee Attitude and their Commitment towards the Organisation in meeting the requirements and following their policies and principles. The objectives of the paper is to understand the relationship between Employee Attitudes and Commitment towards the organisation and to find out if there is any significant impact of employee attitude towards their commitment to the organisation leading to increased loyalty. The paper also tries find out whether the employees' attitudes leads to job satisfaction which will result in organisational commitment........

Keywords: Employee Attitudes, Job satisfaction, Organisation, Commitment.

[1]. Allport, G. W. (1935). "Attitudes" Handbook of Social Psychology. Worchester, MA: Clark University Press.
[2]. Blau. (1987). Conceptualizing how job involvement and organisational commitment affect turnover and absenteeism. Academy of Mgt. Review , 12, 288-300.
[3]. Dey, T. (2012). Predictors of organisational commitment and union commitment : A conceptual study. IUP Journal of Organisational Behavior , 11, 62-75.
[4]. Eagly, A. H. (1993). The Psychology of Attitudes. Fort Worth: Harcourt Brace Jovanovich.
[5]. Fishbein, M. A. (1974). Attitudes towards objects as predictors of single and multiple behavioral criteria. Psychological Review , 81, 59-74...

Paper Type	:	Research Paper
Title	:	The Relationship of Attitude, Subjective Norm, Perceived Behavioral Control on Halal Food Purchasing Behavior in Jakarta
Country	:	Indonesia
Authors	:	Widarto Rachbini
	:	10.9790/487X-2001082837

Abstract: Indonesia is most populous Muslim-majority country and its the world's 14th-largest country in terms of land area and world's 7th-largest country in terms of combined sea and land area. Nevertheless, based on Thomson Reuters data of 2016, the score of Islamic economic indicators Indonesia is ranked 10th, while Malaysia is ranked first. This research is implemented TPB theory with the aim of expanding some previous research in term of examining halal food purchasing behavior in muslim-consumers. Data are collected via questionnaires with purposive sampling technique. This research uses structural equation model (SEM) analysis to identify the impact of three independent variables on halal food purchasing behavior. The result shows that there is a positive relationship between attitude and purchase intention. Attitude is an important factor in influencing consumer intention..........

Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention, Satisfaction, Halal Food

[1]. M Ozaki, Y. Adachi, Y. Iwahori, and N. Ishii, Application of fuzzy theory to writer recognition of Chinese characters, International Journal of Modelling and Simulation, 18(2), 1998, 112-116.
[2]. Al-Harran, S. & Low, P. (2008), Marketing of halal products: The way forward, Halal Journal. Retrieved from http://www.halaljournal.com.
[3]. Afendi, N. A., Farah Lina Azizan, F. L., Aflah Isa Darami, A. I. (2014) "Determinants of Halal Purchase Intention: Case in Perlis". School of International Studies, College of Law, Government and International Studies, University Utara Malaysia, Sintok 06010, Kedah, Malaysia.
[4]. Afroz, R., Masud, M. M., Akhtar, R., Islam, M. A., & Duasa, J. B., (2015). Consumer purchase intention towards environmentally friendly vehicles: an empirical investigation in Kuala Lumpur, Malaysia. Environmental Science and Pollution Research, 22(20), 16153-16163.
[5]. Ajzen, I., (1991). The Theory of Planned Behaviour. Organizational Behaviour and Human Decision Process, 50, 179 – 211.

Paper Type	:	Research Paper
Title	:	Drivers of Employee Engagement andInnovation in Information Technology Industry
Country	:	India
Authors	:	R Darwin Joseph || Sunandan Guhanandan || N Panchanatham
	:	10.9790/487X-2001083846

Abstract: Information Technology (IT) is one of the growing sectors that contribute tremendously to the modern society. It has given the ability to processthemassive amount of data in a shorter time, mobility, convenience, etc. Hence in order to match the expectation of the customers and to grow business, IT Companies should be in the top of this trend to provideamore innovative solution. This study aimed to establish the empirical evidence on whether employee engagement drivers affects the level of innovation in IT industry. Three main employee engagement driversnamelyleadership style, rewards and recognition, and training and development were identified based on the literature review and were tested for the correlation and significance of each employee engagement drivers on innovation. A structured questionnaire was used to collect the research data. The results indicate that the employee engagement drivers such as leadership style, rewards and recognition, and training and development can influence the innovative behaviour in an IT employee.

Keywords:employee engagement, innovation, information technology, transformational leadership, rewards and recognition, training and development

[1]. Aarts, H., & Dijksterhuis, A. (1999). How often did I do it? Experienced ease of retrieval and frequency estimates of past behavior. Acta Psychologica, 103(1), 77-89.
[2]. Abraham, S. (2012). Job satisfaction as an antecedent to employee engagement. SIES Journal of Management, 8(2), 27-36.
[3]. Amabile, T. M. (1988). A model of creativity and innovation in organizations. Research in Organizational Behaviour, 10, 123-167.
[4]. Amabile, T. M. (1997). Motivating creativity in organizations: on doing what you love and loving what you. California Management Review, 40(1), 39-58.
[5]. Anaza, N., & Rutherford, B. (2012). Developing our understanding of patronizing frontline employees. Journal of Managing Service Quality, 22(4), 340-358.

Paper Type	:	Research Paper
Title	:	Organization Behaviour: Challenges and Opportunities
Country	:	India
Authors	:	Neenu Sharma
	:	10.9790/487X-2001084751

Abstract: Business in today's world is a hectic and dynamic undertaking. The environment in which organizations operate is ever changing, thereby changing the needs of the organization and internal operations. The concept of organization behaviour is important as it provides insights into organizations' challenges and opportunities. Although organization behaviour varies from one organization to another, its usefulness is universal. By studying these behaviours organizations become more aware of their business ethics and are able to positively find ways to transfer their employee's attitudes and behaviours into more positive experiences personally and for the company. Most organizations realize that being ethical is good business practice and pays in the long run.

Keywords:Organization Behaviour, Technology, People

[1]. George, J. M., & Jones, G. R. (2008). Understanding and managing organizational behaviour (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
[2]. Goleman, D. (1995). Emotional intelligence. New York: Bantam Books.
[3]. Goleman, D. (2004, January). What makes a leader? [Electronic version]. Harvard Business Review, 82(1), 82-91.
[4]. Griffin, R. W., & Moorhead, G. (2007). Organizational behaviour: Managing people and organizations (8th ed.). New York: Houghton Mifflin Company.
[5]. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behaviour (9th ed.). Upper Saddle River, NJ: Pearson Prentice Hall..

Paper Type	:	Research Paper
Title	:	Influence of Limited-Period-Surprise-Offers on Customers' Purchase Decisions: With Special Reference to Online Shoppers in India
Country	:	India
Authors	:	Ms Nibedita Baruah || Dr. Bipasha Chetiya Barua
	:	10.9790/487X-2001085259

Abstract: Online shopping is, increasingly, becoming a trend in India. Despite being a developing country, India has shown a commendable increase in the e-commerce industry in the last couple of years, thereby hitting the market with a boom. Attractive online websites, user friendly interface, bulky online stores with new fashion, easy payment methods, and a range of tempting offers to suit ones' budget/ urgencies/celebrations…. and so on are just a few of the reasons (amongst many more) that make customers shop online. The nature of the offers made is often found to be the causes of impulsive purchases by many internet surfers viewing these shopping sites. Literature throws light upon a host of offers that are price-based, location-based, product-based, service-based, loyalty-based, time-based, and so on. However, for the purpose of the study conducted, the researchers have concentrated their focus on only the time-based offers; more specifically, those that are valid for not more than a day. Under the context of..........

Keywords:LPSO, Online Shopping, E-tailers

[1]. C R Kothari, G. G. (2014). RESEARCH METHODOLOGY Methods and Techniques. New Delhi: NEW AGE INTERNATIONAL PUBLISHERS.
[2]. Jaiswal, M. P. (2002). e-business Models. New Delhi: EXCEL BOOKS.
[3]. Philip Kotler, K. L. (2013). Marketing Management. New Delhi: Dorling Kindersley (India) Pvt. Ltd.

[4]. Dr. A. Muthumani, et.al. (2017), Problems faced by customers on online shopping in Virudhunagar District, www.conference-world.in, ISBN: 978-93-86171-18-4.
[5]. Prof. Vishal Raut, et.al., E-tailing: Analysis of Customer Preferences towards online shopping in Pune Region, Marketing Management, file:///C:/Users/Admin/Download/Documents/Prof.-Vishal-Raut15.pdf, Chronicle of the Neville Wadia Institute of Management Studies & Research, ISSN: 2230-9667.

Paper Type	:	Research Paper
Title	:	The Effect of Entrepreneurial Learning on Business Performance: A Study on Micro, Small and Medium Precious Metal Craft Enterprises in South Sulawesi
Country	:	Indonesia
Authors	:	Ratnah S || Amiruddin Tawe || Abdi Akbar || Muhammad Rakib
	:	10.9790/487X-2001086065

Abstract: Small precious metal craft enterprises are one of South Sulawesi's income sources. In managing these enterprises, various obstacles faced by the actors. The provincial government of South Sulawesi has tried to improve the performance of precious metal craft enterprises through revolving fund, education and training, and market expansion programs, but the results have not yet shown significant results. A common problem found is low work motivation, which resulted in a decrease in performance of these enterprises. The lack of product innovation is caused by the lack of entrepreneurial learning, which impacts on the lack of knowledge in managing precious metal craft enterprises. Referring to the various phenomena above, the question that arises is "does entrepreneurial learning affect........

Keywords: Entrepreneurial learning, Business Performance, Small Business

[1] J. P. Forgas and J. M. George, "Affective influences on judgments and behavior in organizations: An information processing perspective," Organ. Behav. Hum. Decis. Process., vol. 86, no. 1, pp. 3–34, 2001.

[2] P. Lambing and C. R. Kuehl, "Entrepreneurship, Prentice Hall," Inc N. J. USA, 2000.

[3] J. A. Katz, "Entrepreneurial small business," 2009.

[4] M. J. Dollinger, Entrepreneurship: Strategies and resources. Marsh Publications, 2008.

[5] P. Haynes and G. Fryer, "Human resources, service quality and performance: a case study," Int. J. Contemp. Hosp. Manag., vol. 12, no. 4, pp. 240–248, 2000.

Paper Type	:	Research Paper
Title	:	Random Walk Share Price Movements of Ashok Leyland Ltd. Irrespective of Active Corporate Initiatives
Country	:	India
Authors	:	Mr.Shino P. Jose || Prof. Dr. T. Asokan
	:	10.9790/487X-2001086670

Abstract: The corporate decisions are generally considered to be influencing the share price movements since the share price movements are found to be highly sensitive. There is literature support describing the association of corporate achievements, decisions, events and financial results with share price movements. Data have been collected from Ashok Leyland Ltd. during the period from January 2014 to December 2016. The decision study has been conducted based on the data collected. Each of the achievements, decisions, events have been analysed very closely and their impact on share price movements have been identified. Both percentage analysis and paired t-test have been applied in the methodology. The random walk of share price movement has been observed in spite of active initiatives from the part of Ashok Leyland Ltd.

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Paper Type	:	Research Paper
Title	:	Attractiveness of Online Advertisement – A study on online buyers in engineering students
Country	:	India
Authors	:	Dr. Susil Kumar Sarangi
	:	10.9790/487X-2001087177

Abstract: Financial Times and Business Week have assumed that India is poised to overtake US and China by the year 2025 in terms of GDP growth. India with a population of 1.3 Billion 1/6 of the world's population, is the ultimate destination of 'Idea Merchants'. Brand positioners have hit a goldmine in ever-increasing huge market of 300 million plus middle class to reach out. The new found economic prosperity is credited to ICT revolution. Internet marketing ties with creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing is the way of growing and promoting an organization's products using online media. Internet marketing does not mean just 'building a website' or 'promoting a website'. Somewhere behind there exist a website, a real organization with real goals. Internet marketing strategy includes all aspects of online advertising products, services, and websites, including market research, e-mail marketing, and direct sales..

Keywords: Online media, internet design, website, online advertised products

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[3]. Parul Deshwal, Dr. Online advertising and its impact on consumer, Behavior, ISSN Print: 2394-7500,ISSN Online: 2394-5869, 2016; 2(2): 200-204
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Paper Type	:	Research Paper
Title	:	Ecotourism Management Strategy of Peat Swamp Forest in Baning Nature Tourist Park Area in West Kalimantan Indonesia
Country	:	Indonesia
Authors	:	Antonius || Agus Suman || Amin Setyo Leksono || Harsuko Riniwati
	:	10.9790/487X-2001087883

Abstract: The objective of this study is to develop ecotourism management strategies of peat swamp forest in Baning Nature Tourist Park (NTP) Area in West Kalimantan Indonesia. Data collection was conducted through the field surveys, questionnaires, interviews and secondary data. This study identified seven strengths, five weaknesses, six opportunities, and four threats. The specificity and rarity of endemic flora and fauna species of peat swamp forest was the highest strength, while the forest encroachment by people around the region was the highest weakness. The result of quantitative analysis obtained the coordinate number was occurred in quadrant I (1.39: 0.91) that was the aggressive strategy. Local government support for the ecotourism development of Baning NTP was the highest opportunity, while..........

Keywords: strategy, management, tourism, peat swamp forest

[1] J. Priskin, Assessment of natural resources for nature-based tourism: the case of the Central Coast Region of Western Australia, Tourism Management , 22, 2001, 637–648.
[2] M. Okello, and S. Yerian, Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit, Tanzania, Journal of Sustainable Tourism, 17(5), 2009, 605-625.
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Paper Type	:	Research Paper
Title	:	Monetization of Banking Sector: A Critical Review
Country	:	India
Authors	:	Dr. Mirza Shahab Shah || Chand Babu
	:	10.9790/487X-2001088485

Abstract: Monetization is the process of converting something into cash or cash equivalent. But the Indian Govt. using the monetization term as equivalent to privatization. In the context of India the term monetization means "A process of selling out the assets of govt. or selling out the stack of the govt. in the public company to private company or individuals." Monetization of banking sector is a big reform as per the govt. this research paper is based on the policy document on statement of our finance minister. In this paper researcher has fundamentally analyzed this monetization policy of the govt.

Key words:- Monetization, Indian economy, Privatization, Banking sector

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Paper Type	:	Research Paper
Title	:	A Study about Public Secter Undertakings (PSUs)
Country	:	India
Authors	:	Dr. Yaduraj Singh Yadav
	:	10.9790/487X-2001088688

Abstract: Post-independence the origin of Public Sector Undertakings was inspired as the tool for giving boost to the broadening of Indian Economy. The Government took several policies decisions to set up Government monitored, Government financed undertakings to fill the gap between rich and poor, best and fullest usage of natural resources, regional disparities, and absence of private sector in those business activities which were either totally socially oriented or having very less profit margins. In the process, government sacked into all business activities thus coming in direct contesting with the private sector in almost all sectors. When the performance of all such PSUs were adjudged against the performance of their counterpart in private sector, then it was revealed that.....

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