Abstract: Environmental and social problems such as environmental pollution, depletion of natural resources, poverty, access to food and clean water are among the most criticalissues that have been on the world agenda. Consumers, non-governmental organizations, governments, and various groups are increasingly putting pressure on companiesto fulfill their responsibilities. Companiesare approaching these issues from a strategic perspective and show intense interest in environmental-social problems due to the increasing social awareness. Accordingly, sustainable supply chain practices have become a crucial for the business world. This study aims to explain consumers' responses to sustainable supply chain implementations by examining consumers' environmental awareness, subjective.....
Key Terms: Sustainability, Sustainable Supply Chain Management, Consumer Product Choice Behavior
[1]. Abu-Elsamen, A. A., Akroush, M. N., Asfour, N. A., & Al Jabali, H. (2019). Understanding Contextual Factors Affecting The Adoption of Energy-efficient Household Products in Jordan. Sustainability Accounting, Management and Policy Journal, 314-332.
[2]. Ahamed, J., & Limbu, Y. B. (2018). Dimensions of Materialism and Credit Card Usage: An Application and Extension of The Theory of Planned Behavior in Bangladesh. Journal of Financial Services Research, 200-209.
[3]. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 179-211.
[4]. Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant Factors Influencing Organic Food Purchase Intention and The Moderating Role of Awareness: A Comparative Analysis. Food Quality and Preference, 144-150.
[5]. Bhatt, R., & Bhatt, K. (2015). Analyzing Psychographic Factors Affecting Green Purchase Intention. Journal of Contemporary Research in Management, 45-55.