IOSR-JBM   Volume-22 ~ Issue-11 ~ November 2020

Abstract: Brand Loyalty is the tendency of consumers to continuously buying the same brand of goods or products. Loyalty is extremely beneficial to marketers in today's competing world. Socio-economic and demographic considerations of brand loyalty is also an important factors of marketers. This paper aims at investigating how brand loyalty to non-diet cold drinks varies with respect to different demographic and socio-economic factors of households in Guwahati city, Assam. Some socio-economic factors are important due to some suspected loyalty influencing factors of households. Binary logistic regression model has been used to examine the effect of socio-economic and demographic factors on brand loyalty due to different brand loyalty influencing factors. The study discloses some impacts of socio-economic and demographic determinants on brand loyalty..

Keywords: Brand loyalty, demographic and socio economic factors, repeat purchases

[1]. Aaker D.A.(1991) : Managing Brand Equity: Capitalising on the value of a Brand Name. N Y: The Free Press.
[2]. Brown, G.H. (1952) : "Brand loyalty: Fact and Fiction ?" Advertising Age June, 53-55.
[3]. Das G. and Suneeli A. (2013): A comparative study of consumers buying behavior of Dairy product users in Jaipur City. Journal of multidisciplinary Research. Vol.3(4); 149-156.
[4]. Jacoby J. and Chestnut R (1978): B rand Loyalty: Measurment and Management, New York NY:John Wiley.
[5]. Oliver R. L. (1997), Satisfaction: A behavioral perspective on the consumer, The Mc. Graw-Hill Company Inc., New York NY.

Abstract: The purpose of this study is to analyze and explain the influence of capital structure ownership structure and investment opportunity directly or indirectly on the value of the company mediated by dividend policy. This study uses an explanatory approach. The population in this study are companies listed as the Indonesian Sharia Stock Index (ISSI) for the period of 2013 to 2017, amounting to 361 companies, and a sample of 42 companies. Analysis of the data used for hypothesis testing is structure equation modelling (SEM) technique through the AMOS program. The results of this study indicate that: (1) Ownership structure and investment opportunity directly have no significant positive effect on dividend policy, while the effect on firm value shows that ownership....

Keywords: Ownership Structure, Capital Structure, Investment Opportunity, Dividend Policy, Company Value

[1]. Adnantara, K. F. (2014). The influence of share ownership structure and corporate social responsibility on the value of the company. Bulletin of EconomicStudies , 44232.
[2]. Aggarwal, D., & Padhan, P. C. (2017). Impact of capital structure on firm value: evidence from Indian Hospitality Industry. Theoretical Economics Letters, 7(4), 982–1000.
[3]. Aivazian, V., Booth, L., & Cleary, S. (2003). Do emerging market firms follow different dividend policies from US firms? Journal of Financial Research, 26(3), 371–387.
[4]. Al-Gharaibeh, M., Zurigat, Z., & Al-Harahsheh, K. (2013). The effect of ownership structure on dividends policy in Jordanian companies. Interdisciplinary Journal of Contemporary Research in Business, 4(9), 769–796.
[5]. Al-Najjar, B., & Kilincarslan, E. (2016). The effect of ownership structure on dividend policy: evidence from Turkey. Corporate Governance: The International Journal of Business inSociety.

Abstract: Stiff competitive with technological changes has forced more business to re –orient their operation as a mean of attracting and retaining customers. Banks though they enter the market with high expectation; the result is not always what they expect. Some do not survive to see the growth stage, while others do not really grow as per their expectations. Therefore, the aim of this study was to determine the influence of online services rebranding on customer service delivery in the banking sector in Eldoret Town. The study was guided by the following objective influence of online services rebranding on customer service delivery in the banking sector in Eldoret Town.The study was guided by Branding Theory. This study used descriptive survey research design. The study targeted 32 commercial banks in Eldoret with the accessible population being 592 participants. The researcher obtained a sample size....

Keywords: customer service, online service, rebranding, banking sector, influence

[1]. Blau, P. (2017). Exchange and Power in Social Life. London: Routledge. [2]. Bonsu, E. H. (2017). Effect of Rebranding on Customer Satisfaction in The Banking Industry in Ghana Case Study of Groupe Nduom Bank. Cogent Business & Management, 5(1), 1413-970. [3]. Bonsu, E. H. (2017). Effect of Rebranding on Customer Satisfaction in The Banking Industry in Ghana Case Study of Groupe Nduom Bank. Cogent Business & Management, 5(1), 1413-970. [4]. Fleisher, C. S., & Bensoussan, B. E. (2015). How Useful Are the Strategic Tools We Teach in Business Schools? Journal of Management Studies, 50(1), 92-125. [5]. Fleisher, C. S., & Bensoussan, B. E. (2015). How Useful Are the Strategic Tools We Teach in Business Schools? Journal of Management Studies, 50(1), 92-125.

Abstract: Public private partnerships have gained prominence as a means of service delivery in the recent past. This has been attributed to a number of factors including room for financial innovation. The ability of public private partnerships to incorporate financial innovation enhances access to funds, an important element in ensuring successful implementation of the project especially for projects which require huge initial capital outlay. The study purposed to determine the effect of financial innovation on adoption of public private partnerships in Kenyan public universities. The specific objectives were to evaluate the influence of syndicated loans and innovative debt instruments on adoption of public private partnerships. The research employed a descriptive research design targeting a population......

Keywords: Public Private Partnerships, Adoption, Financial Innovation, Syndicated Loans, Debt Instruments..

[1]. Akhmetshina, E.R. &Mustafin A.N.(2015). Public-private partnership as a tool for development of innovative economy.Procedia Economics and Finance, 24, 35-40.
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[5]. Kolodiziev, O., Tyschenko, V., &Azizova, K. (2017):Project Finance Risk Management for Public private Partnership. Investment Management and Financial Innovations, 14 (4), 171-181.

Abstract:The objective of this study is to devise a leisure motivation scale that is suitable for local college students in Taiwan. The participants of this study were students recruited via purposive sampling from a junior college in southern Taiwan. 500 questionnaires were administered and 326 responses were recovered. There were 304 valid responses after omitting 32 invalid responses, indicating an effective response rate of 90%. The students' basic information was analyzed and converted into descriptive statistical data, and t-tests were performed to analyze the students' leisure motivations. The results indicated that the female students had a significantly higher mean score than their male counterparts with regard to the four dimensions of intellectual development, stress relief and relaxation, psychological well-being, and physiological well-being. The male students had a significantly higher mean score than their female counterparts with regard to the two dimensions of inducing escapismand social skills.

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[3] Recours, R.,Souville,M. &Griffet,J. (2004). Expressed motive for informal and cIub/association-based sports participation. Journal of Leisure Research, 36(1), 1-22.
[4] Hung,S. C. (2011). Construction of Scale for Leisure Motivation of College Students. Journal of Physical Education Fu Jen Catholic University, (10), 27-44.
[5] Wu,C. H. (2015). Study on Leisure Motivation, Leisure Participation and Happiness of Undergraduates in Ping-tung Region. Journal of Sport and Recreation Management, 12(4), 89-104

Abstract: Retailing in India is commercialbustle which develops from ancient and primitive period. In last three decades it has faced many developments and changes. This COVID19 has fetched so many new deviations around the world in all facets. It has manifested a watermark on the retail sector also. On one hand it throws so many conteststo the modern retailers and on the other hand it also provides a lot of opportunities to both traditional mom & pop stores and modern retailers. All these challenges and opportunities made the Indian retail hypermarkets to take a new facet.

Keywords: Retailing in Ghaziabad; Hypermarkets, COVID-19 period: Mom & Pop and Organized retailing; Modern retailing, Challenges and Opportunities..

[1]. Kotler Philip, Kelvin Lane Keller (2006), Marketing management 12th edition by prentice hall inc.p.504
[2]. Dunne & Lusch "Retail Management", Cengage Learning India Private Limited, pp. 50-54
[3]. Staff, Investopedia (2007-06-24). "Hypermarket". Investopedia. Retrieved 2018-09-26
[4]. Hypermarket Wikipedia https://en.wikipedia.org/wiki/Hypermarket
[5]. Grimmeau 2013, p.3.