Abstract: The paper provides more information on strategies that can be applied by businesses to survive the COVID-19 while operating to ensure business survival. The spread of the pandemic to almost all countries has affected the supply chain of business organization globally. Behavioral and cultural shift can assist businesses to survive if well maintained. Another idea is on maintenance of the business by revising the organization's crisis and continuity plan. Online business channels and burn-rate analysis assists business to work beyond the restrictions imposed due to the pandemic. The paper concludes by bringing the concept of lockdown exit analysis that can be used by the business to continue implementing changes to ensure that they are at a better position even when the lockdowns are uplifted.
Key words: Covid-19 (Coronavirus), organizational behavior, cultural shift, e-commerce, pandemic crisis, continuity plan, digital tools, online sales, burn rate and lockdown exit strategy..
[1]. Ebrahim, S. H., Ahmed, Q. A., Gozzer, E., Schlagenhauf, P., &Memish, Z. A. (2020). Covid-19 and community mitigation strategies in a pandemic.
[2]. Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: a rapid assessment of COVID-19. Journal of Sustainable Tourism, 1-20.
[3]. Parodi, S. M., & Liu, V. X. (2020). From containment to mitigation of COVID-19 in the US. Jama.
[4]. Prem, K., Liu, Y., Russell, T. W., Kucharski, A. J., Eggo, R. M., Davies, N., ... & Abbott, S. (2020). The effect of control strategies to reduce social mixing on outcomes of the COVID-19 epidemic in Wuhan, China: a modeling study. The Lancet Public Health.
[5]. Punjabi, R. (2020). How Your Business Can Survive The COVID-19 Crisis (And Then Thrive After It): entrepreneur Middle East. Retrieved from https://www.entrepreneur.com/article/349214