Abstract: The broad objective of this paper is to determine the association between transportation model application and performance of seven up bottling company plc, Nigeria. The study leaned on Theory of Constraint by Eliyahu Goldratt 1984. Survey design was used for the study, interview method was the data collection tool employed, analysis of data was ensured by tora soft-ware version 1.00. Analysis of data revealed that there is a relationship between distribution route and distribution cost of seven up bottling company plc, Nigeria. The optimum solution from the analysis revealed an optimum total distribution cost of #6,800,000. Findings also revealed an allocation from plants to depots along the line of minimum possible cost. Base on the findings, the researcher concluded.....
Keywords: Transportation model, distribution route, performance, distribution cost.
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