Abstract: Background: Researchers and scholars started to give closer attention to counterfeiting since 1970s. Most of the studies on the field focused on deceptive side of counterfeits where consumers unconsciously purchase fake products while lesser attention was attached to non-deceptive where consumers consciously purchase replica. There is a large amount of literature in the field concerning developed countries while emerging and developing countries still suffering of the dearth of available studies. Counterfeiting is the manufacture, selling and use of the reproductions that look like authentic products. Counterfeiters favoured objects are high-branded image products that necessitating moderately technology........
Keywords: Cameroon, China, Counterfeit, Perceive Risk, Marketing Factors, Economic Factors, Personality Factors, Socio-cultural Factors, Risk Factors, Attitude, Purchase Intention
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