Abstract: The hotel industry is continuously being used and this phenomenon will lead to the deterioration of the environment. Green hotels are new ventures for the tourism industry as repetitive usage in hotels limits the natural resources. Therefore, this study aims at analyzing green hotels' impact on the customer's perception and their selectivity toward such hotels. The first objective of the study is to find out the perception of consumers toward the green hotel. The Pro-environmental practices followed by green hotels play a vital role in protecting the environment and formulating a green initiative for society. Consumers who are using green hotels are ready to pay the premium for green services and refuse the services which are harmful to the environment to contribute towards environmental.....
Key Words: Green Hotels; customer's Perception; Revisit Intention; Pay for the premium; Environmentally friendly Practices; Guest Satisfaction.
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