IOSR-JBM   Volume-25 ~ Issue-7 ~ July 2023

Abstract: Background: This Study Aims To Examine And Analyze Brand Image As A Mediator Of The Influence Of Celebrity Endorsement On Repurchase Intention. The Object Of This Research Is Nu Green Tea Product, With A Sample Of 203 Respondents Selected Using A Purposive Sampling Method. The Data Analysis Technique In This Study Used Structural Equation Modeling (SEM) With The AMOS 21.0 Analysis Tool. Based On The Results Of This Study Indicate That Celebrity Endorsement Has A Positive And Significant Effect On Brand Image, Celebrity Endorsement Has A Positive And Significant Effect On Repurchase Intention, Brand Image Has A Positive And Significant Effect.....

Keywords: Celebrity Endorsements; Repurchase Intention; Brand Image

[1]. Dewi, IGAPRP, & Ekawati, NW (2019). The Role Of Consumer Satisfaction Mediates The Effect Of Brand Image On Repurchase Intention. E-Journal Of Management University Udayana, 8(52722.
Https://Doi.Org/10.24843/Ejmunud.2019.V08.I05.P05
[2]. Ghozali. (2014). Multivariate Analysis Application With The SPSS Program. UNDIP Publishing Agency.
[3]. Ghozali, I. (2016). Structural Equation Model Concepts And Applications With 24 AMOS Programs. Update Bayesian SEM. Semarang: UNDIP Press.
[4]. Ghozali, I. (2017). The Structural Equation Model Of The Concept And Application With The AMOS Program 24. Semarang: Diponegoro University Publishing Agency.
[5]. Henslowe, P. (2003). Public Relations: A Practical Guide To The Basics. Kogan Page Publishers

Abstract: Industri Micro, Small And Medium Enterprises (Msmes) In Indonesia Nowadays Experiences Difficult Situation In The Era Of Business Environment Changes After Covid 19. Due To This Problem, Lots Of Craftsmen Experienced Significant Decreasing Number On Sales That Impacts On Customers' Taste Evolution. The Dynamic Transformation Of Business Environment Brings An Impact Toward Msmes Competition Which Is Very Intense In Which Innovation And Creativity Are Highly Needed By Each Of Them To Develop Both Of Their Current Products And Their New Products. By This Condition, Msmes Should Always Develop Themselves To Enhance Competitiveness, To Survive, To Gain More Profit And To Find The Right Business Strategy. Magetan Regency Has Leather Craft Industrial Areas Which Produce Many Kinds Of Goods Comprising:.....

Keywords: Msmes; Business Development Strategy; SWOT Analysis: BCG Matriks

[1]. Alma. Buchari. 2015. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung: Alfabeta
[2]. Ari, Fatmawati, & Raharti. 2022. Micro, Small And Medium Enterprise Development Strategy (Msme) Based On Creative Economy In Panggungharjo Village, Yogyakarta. Prosiding Fakultas Ekonomi Dan Bisnis, Universitas Dharmawangsa
[3]. Assauri. 2013. Manajemen Pemasaran, Dasar Konsep Dan Strategi. Jakarta: Rajawali Pers.
[4]. Badan Pusat Statistik. 2021. Potensi Usaha Mikro Kecil Indonesia.
[5]. Creswell. 2015. Penelitian Kualitatif & Desain Riset. Yogyakarta: Pustaka Pelajar

Abstract: Resumo A Temática Da Inclusão Da Diversidade Nas Empresas Está Cada Vez Mais Presente No Discurso Organizacional. Diante Disso, Este Estudo Objetiva Examinar Em Qual Discurso Esse Tipo De Inclusão Se Enquadra Ou Se É Pertencente A Mais De Um Desses Circulantes Nas Organizações. Investigar Isso É Importante Pelo Motivo Que O Assunto Se Tornou Muito Debatido Na Atualidade, Mas Não Da Maneira Proposta Neste Trabalho, Ou Seja, A Discursiva. Para Tanto, Levanta-Se As Bases Teórico Acerca Dessa Diversidade E....

[1]. Bassi, I. G. (2021). Gandhi, Mandela E Luther King: As Autonarrativas Dos Ativistas E O Diálogo Por Direitos Humanos.
Florionópolis, BR: Ed. Insular. [2]. B3 (2023). Índice De Sustentabilidade Empresarial (ISE B3): Carteira Do Dia. URL (Last Checked 5 July 2023)
Https://Www.B3.Com.Br/Pt_Br/Market-Data-E-Indices/Indices/Indices-De-Sustentabilidade/Indice-De-Sustentabilidade-Empresarial-Ise-B3-Composicao-Da-Carteira.Htm
[3]. Cashmore, E. (2000). Etnia. En Cashmore, E. Et Al. (Ed.). Dicionário De Relações Étnicas E Raciais. (D. Klevej, Trad.). Sãopaulo, BR: Ed Summus. [4]. Current, N. (2016). Diversidade Religiosa: Uma Temática Em Debate. Revista Científica Semana Acadêmica, 2016, 1(1), 1-17. Recuperado De Https://Semanaacademica.Org.Br/System/Files/Artigos/Nikolas_Corrent_Diversidade_Religiosa.Pdf
[5]. Dessler, G. (2003). Administração De Recursos Humanos. 2a Ed. Ed. Pearson.

Abstract: This article maps the utilization of quantitative methods in research employing information technology in budgetary processes. With a descriptive scope, quantitative approach, and use of indicators commonly applied by bibliometrics to analyze a bibliographic portfolio of 18 articles published up until 2020 in national and international databases. The research results were able to identify that the most commonly used method was the Regression Analysis....

Key Words: Quantitative methods. Statistics. Information Technology. Budget

[1]. Dallabona LF, Rodrigues MM Jr, Hein N. Métodos Estatísticos: Análise Dos Estudos Publicados Nos Anais De Congressos Da ANPAD. Anais Do 14º Semead - Seminários Em Administração; 20211; São Paulo. São Paulo: FEAUSP; 2011. P. 1-17.
[2]. Peñaloza Fuentes V, Lima R, Guerra Dds. Atitudes Em Relação À Matemática De Estudantes De Administração. Psicol Esc Educ. 2009 Jun;13(1):133-41. Doi:10.1590/S1413-85572009000100015
[3]. Teixeira RF, Pacheco MEC. Pesquisa Social E A Valorização Da Abordagem Qualitativa No Curso De Administração: A Quebra De Paradigmas Científicos. Cad Pesq Adm. 2005 Mar;12(1):55-68.
[4]. Borges GJR, Soares SV, Lima Crmd, Sarquis AB, Boing IR. Panorama Do Uso De Métodos Quantitativos Em Pesquisas Sobre Marketing De Relacionamento Com Egressos. Rev Adm, Soc Inov. 2020 Sep 1;6(3):78-97. Doi:10.20401/Rasi.6.3.451
[5]. Falaster C, Ferreira MP, Canela R. Motivos De Rejeição Dos Artigos Nos Periódicos De Administração. Organ Soc. 2016 Jun;23(77):285-306. Doi:10.1590/1984-9230776

Abstract: Data mining and machine learning have proven to be indispensable technologies for the safe and potential development of the stock market. Through the analysis of large volumes of data, these techniques allow the identification of patterns, trends, and hidden correlations, providing valuable information to investors and financial institutions. This study conducts a literature review on the application of data mining and machine learning in the stock market. The methodology used consists of a critical analysis of the existing literature on the topic, covering scientific articles, books....

Key Words: Data security. Technology. Analysis

[1]. Baek, S. Et Al. The Most Downloaded And Most Cited Articles In Radiology Journals: A Comparative Bibliometric Analysis. European Radiology, V. 28, N. 11, P. 4832-4838, 2018. Almeida, Lucas Gomes; Rocha, Rafael Da Silva. Mining Stock Data With Fundamentalist Indicators. 2019.
[2]. Ashtiani, Matin N.; Raahmei, Bijan. News-Based Intelligent Prediction Of Financial Markets Using Text Mining And Machine Learning: A Systematic Literature Review. Expert Systems With Applications, P. 119509, 2023.
[3]. Chowdhury, Reaz Et Al. Predicting The Stock Price Of Frontier Markets Using Machine Learning And Modified Black-Scholes Option Pricing Model. Physica A: Statistical Mechanics And Its Applications, V. 555, P. 124444, 2020.
[4]. De Sousa, Angélica Silva; De Oliveira, Guilherme Saramago; Alves, Laís Hilário. Bibliographic Research: Principles And Fundamentals. Cadernos Da Fucamp, V. 20, N. 43, 2021.
[5]. Dias, Leonardo Leon Et Al. Application Of Data Mining For Evaluation Of Financial Indicators. Journal Of Engineering And Applied Research, V. 6, N. 5, P. 37-46, 2021.

Abstract: The promotion of sustainable development, in all areas, is a necessity. Considering that some places have environmental aptitude and that extractive activities are the only or prevalent alternative in such contexts, this article sought to analyze the capacity of the extractive model to promote the economic, social and environmental development of the population involved, as well as to know the aspects relevant studies on the subject, through bibliometric analysis of Brazilian scientific production on the subject, using machine learning techniques for clustering and agreement analysis of....

Key Words: Sustainability, extractivism, Resex

[1]. Alimonda, H. (2015). Provocaciones sobre el tema "Extractivismo y Desarrollo." Polis (Santiago), 14(41), 43–57.
https://doi.org/10.4067/S0718-65682015000200003
[2]. Allegretti, M. (2008). A construção social de políticas públicas. Chico Mendes e o movimento dos seringueiros. Desenvolvimento e
Meio Ambiente, 18, 39–59. https://doi.org/10.5380/dma.v18i0.13423
[3]. Amaral, V. S., & Rodrigues, J. C. (2017). CONFLITOS E INTERESSES NO PROCESSO DE "CONSTRUÇÃO" DA RESEX
MAPUÁ, MARAJÓ, PARÁ. InterEspaço, 3(8), 225–250. https://doi.org/10.18764/2446-6549.v3n8p225-250
[4]. Amelio, L. A., Sousa, M. E. B. de, & Valente, E. B. (2021). Uma visão sobre o extrativismo na flora de briófitas. Revista Cerrados
(Montes Claros.), 19(2), 218–237.
[5]. Arakaki, A. H., Scheidt, G. N., Portella, A. C., Arruda, E. J. de, & Costa, R. B. da. (2009). O baru (Dipteryxalata Vog.) como
alternativa de sustentabilidade em área de fragmento florestal do Cerrado, no Mato Grosso do Sul. Interações (Campo Grande),
10(1), 31–39. https://doi.org/10.1590/S1518-70122009000100004

Abstract: Background: The small-scale industries in the National Capital Region (NCR) of India play a crucial role in the region's economic development. However, they face numerous challenges that hinder their growth and sustainability. Objective: This study aims to appraise the problems and prospects of small-scale industries in the NCR region, providing insights into their current state and potential opportunities for improvement. Methods: A mixed-methods approach was employed, including surveys, interviews, and data analysis. A sample of small-scale industry owners and relevant stakeholders was selected to gather primary data. Findings: The analysis revealed....

Key Words: Small-scale industries, Problems, Prospects, NCR

[1]. Agrawal, N., Gupta, L., & Dixit, J. (2021). Assessment Of The Socioeconomic Vulnerability To Seismic Hazards In The National Capital Region Of India Using Factor Analysis. Sustainability, 13(17), 9652. Https://Doi.Org/10.3390/Su13179652
[2]. Agwu, M. O. (2014). Issues, Challenges And Prospects Of Small And Medium Scale Enterprises (Smes) In Port-Harcourt City,. European Journal Of Sustainable Development, 3(1), 101–114. Https://Doi.Org/10.14207/Ejsd.2014.V3n1p101
[3]. Anuradha, D. J., & Parthiban, M. T. (2014). Problems And Prospects Of Micro, Small And Medium Enterprises (Msmes) In India In The Era Of Globalization. International Journal Of Advanced Information Science And Technology.
[4]. Anyanwu, C. M. (2001). Financing And Promoting Small-Scale Industries. Concept, Issues And Prospects. 25(3).
[5]. Basha, D. G. A. (2013). Problems And Prospects Of Small And Medium Enterprises In India.
[6]. Fatai, A. (N.D.). Small And Medium Scale Enterprises In Nigeria: The Problems And Prospects..

Abstract: The Indian retail business is increasing its canvas with a rise post pandemic. Retailing has been with us since the beginning of time. Throughout the course, retailing methods and techniques have been modified in order to meet the demands of the market. Post pandemic the store actions geared towards the Patrons, has been varying and developing. Initially the prime focus was on merchandising solitary, but now along with other visual merchandising factors (windows, clusters, signage's) merchandising has become more purposeful, specialized, and certified. Focusing on visual merchandising and its results and patrons' expenditure post pandemic has determined to this study. The ultimate of any economic actions, is retail and thus it plays a vital role in the global economy post pandemic....

Key Words: Retail, Visual Merchandising displays, patrons' insight, Post Pandemic, marketing spur, reliance trends Pune.

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