IOSR-JBM   Volume-25 ~ Issue-7 ~ July 2023

Abstract: Jack of all Trade, Master of None. Now that is meant to be an insult. Conventionally, a person is expected to specialise in certain skill and make that a profession. People who hop from profession to profession, from skill to skill are seen as unstable and pursuing a course that is damaging to their career and their contribution. However, David Epstein has written a book that challenges this notion and instead argues that picking several skills and managing several professions, is better as it gives mind a flexibility and versatility that contributes to success more than a mind that is trained in one skill or profession.

[1]. Epstein David, Range – Why Generalist Triumph In A Specialized World, Macmillan, 2020

Abstract: Kenya's hotel industry like the rest of the world was hit hard by the Covid 19 pandemic whose impact had a notable negative effect on other economic sectors. Organizations across the industry adjusted growth estimates to 40-50% less of prepandemic earnings conservatively. Two years since the beginning of mass vaccinations in 2021 and the reopening of the tours and travel sector, questions still remain on the future performance prospects of the hotel sector after the pandemic. How are hotels strategically prepared for such developments uncertainties in the future? Also, what is the role of strategic investments in the strategic preparedness of the hotel industry? This paper explored the mediating.....

Keywords: Strategic Investment, Strategic Preparedness, Performance, Star-rated Hotels, Covid 19 Pandemic.

[1]. Aharon, D. Y., Jacobi, A., Cohen, E., Tzur, J., & Qadan, M. (2021). COVID 19, Government Measures And Hospitality Industry Performance. Plos One, 16(8), E0255819.
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[3]. Bayo‐Moriones, A., Bello‐Pintado, A., & Merino‐Díaz De Cerio, J. (2010). 5S Use In Manufacturing Plants: Contextual Factors And Impact On Operating Performance. International Journal Of Quality & Reliability Management, 27(2), 217-230.
[4]. Chen, W. C. (2011). Technology Base Self Service In Hospitality Industry. Theses, Dissertations, Professional Papers, And Capstones. 1094. Http://Dx.Doi.Org/10.34917/2491167
[5]. Cronbach, L. J., & Azuma, H. (1962). Internal-Consistency Reliability Formulas Applied To Randomly Sampled Single-Factor Tests: An Empirical Comparison. Educational And Psychological Measurement, 22(4), 645-665

Abstract: This study intends to investigate how artificial intelligence (AI) may be used in marketing research to increase sales. With AI, data can be analyzed more quickly and accurately, revolutionizing the way businesses perform marketing research. This project will go through many AI methods, such as machine learning, natural language processing, and predictive analytics, that may be utilized to improve marketing research. Additionally, it will examine the difficulties and possibilities of using AI in marketing research and talk about the moral ramifications of doing so. The project results will aid.........

[1]. A M Abubakar, B H Namin, I Harazneh, H Arasli, T Tunç,(2017), Does Gender Moderate The Relationship Between Favoritism/Nepotism, Supervisor Incivility, Cynicism, And Workplace Withdrawal: A Neural Network And SEM Approach, Tourism Management Perspectives, Volume 23, P. 129 – 139 Https://Www.Sciencedirect.Com/Science/Article/Abs/Pii/S2211973617300466?Via%3Dihub
[2]. D Antons, C F Breidbach,(2018), Big Data, Big Insights? Advancing Service Innovation And Design With Machine Learning Journal Of Service Research, Volume 21, Issue 1, P. 17 - 39,Https://Journals.Sagepub.Com/Doi/10.1177/1094670517738373
[3]. A Agarwal, K Hosanagar, M D Smith(2011), An Analysis Of The Profitability Of Position In Online Advertising Markets,Journal Of Marketing Research, Volume 48, Issue 6, P. 1057 - 1073
[4]. B Balducci, D Marinova,(2018), Unstructured Data In Marketing Journal Of The Academy Of Marketing Science, Volume 46, Issue 4, P. 1 - 34, Https://Doi.Org/10.1007/S11747-018-0581-X
[5]. J M Becker, A Rai, C M Ringle, F Völckner(2013) Discovering Unobserved Heterogeneity In Structural Equation Models To Avert Validity Threats, MIS Quarterly, Volume 37, Issue 3, P. 665 - 694, Https://Doi.Org/10.25300/Misq/2013/37.3.01

Abstract: Background: In today's dynamic and competitive business environment, innovation has become a critical driver of success and sustainability for organizations across industries. Small and medium-sized enterprises (SMEs) are vital in fostering economic growth, job creation, and technological advancement. However, due to their inherent resource constraints and limited capabilities, SMEs face unique challenges in pursuing and implementing innovation initiatives. Understanding the key factors that influence the innovation activity of SMEs is crucial for enhancing their innovation potential and maximizing their impact on the economy, especially for developing markets....

Key Word." Innovative Activity; Determinants; Challenges; Motivation

[1]. Abiodun, T. S., & Rosli, M. The mediating effect of reconfiguring capabilities on the relationship between entrepreneurial orientation and export performance of small and medium enterprises. European Journal of Business and Management, 2014, 6(34), 345–357.
[2]. Bhatia, M. S. Green process innovation and operational performance: The role of proactive environment strategy, technological capabilities, and organizational learning. Business Strategy and the Environment, 2021, 30(7), 2845–2857.
[3]. Bierwerth, M., Schwens, C., Isidor, R., & Kabst, R. Corporate entrepreneurship and performance: A meta-analysis. Small Business Economics, 2015, 45(2), 255–278. [4]. Buccieri, D., Javalgi, R. G., & Jancenelle, V. E. Dynamic capabilities and performance of emerging market international new ventures: Does global entrepreneurial culture matter? International Small Business Journal, 2021, 39(5), 474–499.
[5]. Chen, W. H., & Liu, Y. Y. Configurations of home-country experience, leapfrog strategy, and management team composition for acceleration of international expansion: Evidence from Asian multinational enterprises. Asia Pacific Journal of Management, 2021, 38, 709–733.

Abstract: Resumo: A gestão na saúde pública enfrenta uma série de desafios complexos e multifacetados, que exigem atenção e soluções efetivas para garantir o funcionamento adequado e aprimorar os sistemas de saúde em todo o mundo. É fundamental que as unidades de saúde possuam instrumentos de gestão econômica que permita a utilização racional dos recursos e assistência de qualidade. Deste modo cada vez mais os hospitais recorrem à auditoria devido a necessidade de detecção de erros que provocam um aumento dos custos e a promoção de correções buscando um serviço......

[1]. ASSIS, M.M.A., et al., orgs. Produção do cuidado no Programa Saúde da Família: olhares analisadores em diferentes cenários [online]. Salvador: EDUFBA, 2010. 180 p. ISBN 978-85-232-0877-6. Available from SciELO Books <http://books.scielo.org>.
[2]. RODRIGUES, Marcos Vinicius et al. Qualidade e acreditação em saúde. Rio de Janeiro: Editora FGV, 2011.
[3]. MARSHAL, I. J. et al. Gestão da qualidade. 10 ed. Rio de Janeiro: Editora FGV, 2010.
[4]. TEIXEIRA, P. & VALLE, S. Biossegurança: uma abordagem multidisciplinar [online]. Segunda edição. Rio de Janeiro: Editora FIOCRUZ, 2010. 442 p. ISBN: 978-85-7541-306-7.
[5]. BRASIL. Ministério da Saúde. Secretaria de Gestão Estratégica e Participativa. Departamento de Auditoria do SUS. Auditoria do SUS no contexto do SNA: qualificação do relatório de auditoria. Brasília: Ministério da Saúde, 2017.

Abstract: Resumo: Este artigo parte de uma pesquisa descritiva sobre a Marcha das Margaridas como um processo de ação articulação que foi, ao longo dos anos, ampliando sua capacidade de mobilização, poder de diálogo, pressão, proposição de políticas públicas e participação de mulheres dentro da estrutura estatal com foco nas mulheres de forma transversal, em todas as políticas e instâncias, ao mesmo tempo que escancara para toda a sociedade e ao Estado a exclusão, opressão, discriminação e violência que elas sofrem. Assim, é relevante considerar quais impactos e conquistas este movimento tem proporcionado as mulheres do campo, das águas e das florestas. A pesquisa divide-se em três partes, respectivamente, com foco no surgimento da própria Marcha, tratado no desenvolvimento da pesquisa, na busca de análise da evolução de cada Marcha e seus eixos de reivindicações, e nas respostas......

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[2]. BRASIL. Decreto De 20 De Agosto De 2004. Institui, No Âmbito Do Ministério Do Trabalho E Emprego, A Comissão Tripartite Com O Objetivo De Promover Políticas Públicas De Igualdade De Oportunidades E De Tratamento, E De Combate A Todas As Formas De Discriminação De Gênero E De Raça, No Emprego E Na Ocupação. Constituição Federal 1998. Disponível Em: Http://Www.Planalto.Gov.Br/Ccivil_03/_Ato2004-2006/2004/Dnn/Dnn10261.Htm
[3]. BRASIL. Decreto Nº 7.794, De 20 De Agosto De 2012. Institui A Política Nacional De Agroecologia E Produção Orgânica. Disponível Em: Https://Legislacao.Presidencia.Gov.Br/Atos/?Tipo=DEC&Numero=7794&Ano=2012&Ato=B87qtuq10mvpwt931
[4]. BRASIL. Decreto Nº 10.473, De 24 De Agosto De 2020. Declara A Revogação, Para Os Fins Do Disposto No Art. 16 Da Lei Complementar Nº 95, De 26 De Fevereiro De 1998, De Decretos Normativos. Disponível Em: Http://Www.Planalto.Gov.Br/Ccivil_03/_Ato2019-2022/2020/Decreto/D10473.Htm#Art1.
[5]. BRASIL. PORTARIA Nº 2.866, DE 2 DE DEZEMBRO DE 2011. Institui, No Âmbito Do Sistema Único De Saúde (SUS), A Política Nacional De Saúde Integral Das Populações Do Campo E Da Floresta (PNSIPCF). Disponível Em: Https://Bvsms.Saude.Gov.Br/Bvs/Saudelegis/Gm/2011/Prt2866_02_12_2011.Html.