IOSR-JBM   Volume-25 ~ Issue-9 ~ Sep. 2023

Abstract: Traditional marketing strategies have indicated the path to innovative digital approaches that anchorage the leverage of technology and interconnectedness. Among these approaches, the idea of micro content has arisen as an influential instrument that brought the possibility to reshape the dynamics of buyer behaviour as well as purchase decision-making. However, a lot of issues have been encountered to produce content for consumers to attract their purchasing decision. An online survey has been conducted for this current study and a questionnaire has been served to the 55 participants. On the basis of data collection, Google Forms has been employed for the graphical analysis of primary quantitative data.

Key Words: Micro content, digital marketing, purchase decision-making, digital technology, social media.

[1]. Adam, M., Ibrahim, M., Ikramuddin, I., &Syahputra, H. (2020). The Role Of Digital Marketing Platforms On Supply Chain Management For Customer Satisfaction And Loyalty In Small And Medium Enterprises (Smes) At Indonesia. International Journal Of Supply Chain Management, 9(3), 1210-1220. Retrieved On 10th August 2023, From: Https://Core.Ac.Uk/Download/Pdf/328146431.Pdf
[2]. Ali, B. J., & Anwar, G. (2021). Marketing Strategy: Pricing Strategies And Its Influence On Consumer Purchasing Decision. Ali, BJ, & Anwar, G.(2021). Marketing Strategy: Pricing Strategies And Its Influence On Consumer Purchasing Decision. International Journal Of Rural Development, Environment And Health Research, 5(2), 26-39. Retrieved On 10thaugust 2023, From: Https://Aipublications.Com/Uploads/Issue_Files/4IJREH-APR20212-Marketing.Pdf
[3]. Daud, I., Nurjannahe, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. E., ...& Jihadi, M. (2022). The Effect Of Digital Marketing, Digital Finance And Digital Payment On Finance Performance Of Indonesiansmes. International Journal Of Data And Network Science, 6, 37-44. Retrieved On 10th August 2023, From: Https://Eprints.Umm.Ac.Id/88973/1/Daud%20Nurjannah%20Mohyi%20Ambarwati%20Cahyono%20Haryoko%20Handoko%20Putra%20Wijoyo%20Ariyanto%20Jihadi%20-%20Digital%20Marketing%20Digital%20Finance%20and%20Digital%20Payment%20Indonesian%20smes.Pdf
[4]. Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., &Fahlevi, M. (2021). Empirical Study Of Indonesian Smes Sales Performance In Digital Era: The Role Of Quality Service And Digital Marketing. International Journal Of Data And Network Science, 5(3), 303-310. Retrieved On 10th August 2023, From: Http://M.Growingscience.Com/Ijds/Vol5/Ijdns_2021_30.Pdf
[5]. Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., &Popescu, M. A. M. (2019). A Perspective Over Modern Smes: Managing Brand Equity, Growth And Sustainability Through Digital Marketing Tools And Techniques. Sustainability, 11(7), 2111. Retrieved On 10th August 2023, From: Https://Www.Mdpi.Com/2071-1050/11/7/2111/Pdf

Abstract: Contextualização: Este artigo refere-se a pesquisa realizada com base no Projeto da Oficina de Empreendedorismo Feminino. A ideia foi proposta pelos membros do Grupo de Inserção Social do Programa de Pós Graduação da Universidade de Caxias do Sul/RS (PPGA/UCS) visando atender às mulheres em vulnerabilidade socioeconômica, integrantes da instituição Casa Anjos Voluntários. Objetivo: O objetivo deste artigo é avaliar as dimensões da inovação social da rede colaborativa constituída pelo Projeto Oficinas de Empreendedorismo Feminino na Casa Anjos Voluntários, com base na proposição de Tardif e Harrisson (2005).....

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Abstract: Social media has positively impacted the growth of small and medium enterprises across the world. Owners of small businesses are utilizing social media platforms such as Facebook, WhatsApp and Instagram for the operation and growth of their businesses. It is against this premise that this study investigated the effect of social media usage on the growth of small and medium enterprises in South East Nigeria. The study employed cross-sectional survey. Population of two hundred and twenty small and medium enterprises operating within South-Eastern part of Nigeria were surveyed. Sample size of one hundred and forty......

Keywords: Small and Medium Enterprises, Growth, Facebook, WhatsApp, Instagram, applications

[1]. Abdulmuhsen, A. (2018). The Effect Of Social Media On The Kuwaiti Smes 2017. Revista Internacional De Relaciones Públicas, 16(VIII), 67-84.
[2]. Acho, Y., & Abula, A.P. (2018). Assessment Of The Contribution Of Small Scale Enterprises To The Development Of The Nigerian Economy. Journal Of Good Governance And Sustainable Development In African, 4(1), 37-47.
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Abstract: This research paper emphasizes on investment & spending patterns among today's youth. For this purpose, the data of 105 college students in Pune has been collected. The structured questionnaire was given to the students for the data collection. Analysis of the data has been done through percentage analysis using tabular & graphical representation. The major findings of the paper show that most of the students have pocket money as their main source of income. Majority of the students invest in the share market but at the same time, many of them want to play safe and would go for mutual funds. Surprisingly, students want to invest to earn long term gains. As far as the spending is concerned, very few students frequently go for shopping. Out of all the things, majority of the income of the students is spent on outside food. Everyone agrees to the fact that saving money is important. Most of the students do not want to go for the risky investment avenues like crypto currencies.

Key Word: investment, spending, youth

[1]. Chhabra, S. (2016). Saving & Spending Trends Among Youth An Empirical Study Of Sirsa District. International Journal Of Science, Technology & Management , 961-964.
[2]. Mathews, M. J. (2017). An Analysis On Spending And Saving. International Journal Of Management (Ijm) , 199–203.
[3]. Nidhi Shah, D. J. (2023). A Study On Patterns Of Investment And Expenditure Of Residents Of Gujarat. Gap Interdisciplinarities , 23-29.
[4]. Nisha Jain, A. S. (2022). Statistical Decision Making Of Spending And Savings Habits Among Students Of Delhi Ncr Region. Icasdmbw , 16-12.
[5]. P, A. P. (2019). A Study On Saving And Spending Habit Ofyouth With Special Reference To Thrissur District. Epra International Journal Of Multidisciplinary Research (Ijmr) , 167-170.

Abstract: This study examined the Muhurat trading effect on the equity returns of Page Industries Ltd. from 31st December 2012 to 31st December 2023 by using the non-parametric Mann-Whitney U test. The present study found abnormally high positive mean returns on Muhurat trading and post-Muhurat trading day. However, the abnormally high positive returns were not found statistically significant. Finally, this study concluded that the Muhurat trading effect does not exist in the stock return of Page Industry Ltd

Key Word: Muhurat trading, Textile and apparel industry, Mann Whitney U Test, Stock Market

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[2]. Agarwal N (2022), Sensex Has Made Diwali Happier In 7 Out Of Last 10 Muhurat Trading Days, Economic Times, Retrieved On 10th Sept 2023. Https://Economictimes.Indiatimes.Com/Markets/Stocks/News/Sensex-Has-Made-Diwali-Happier-In-7-Out-Of-Last-10-Muhurat-Trading-Days/Articleshow/95060491.Cms?Utm_Source=Contentofinterest&Utm_Medium=Text&Utm_Campaign=Cppst The Economic Times (2022)
[3]. Bolar, S., Pinto, P., Hawaldar, I.T., Spulbar, C.M. And Birau, F.R. (2020) 'The Holiday Effects In Stock Returns: A Challenge For The Textile And Clothing Industry Of India', Industria Textila Vol.71 No. 4, Pp.327–333.
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Abstract: Industry 4.0 is associated with the process of information and digitization, generation, integration and analysis of a large amount of data from the life cycle of the production process, based on the Internet. The aim of this study was to implement the bibliometric method to analyze networks and trends in futuristic Industry 4.0 technologies.
The technical procedures for data collection and analysis included a bibliographic survey using the VosViewer® and Biblioshiny® tools to analyze the networks. In the methodological protocol, we highlight the application of the bibliometric method as a provider of a synthesis of the literature, compared to a quick dive into a domain or interest aimed at a structural prognosis of the network in the field of research. The results of this research show promising academic aspects, signaling a new informational horizon, aimed at helping the decision-making process of strategic planners and researchers interested in a futuristic industrial vision.

Key Word: Industry 4.0, Prospective Scenarios, Intellectual Capital, Bibliometrics

[1]. Baas, J., Schotten, M., Plume, A., Côté, G. & Karimi, R. (2020). Scopus As A Curated, High-Quality Bibliometric Data Source For Academic Research In Quantitative Science Studies. Quantitative Science Studies, Cambridge, Ma, V. 1, Ed. 1, P. 377-386, 1 Fev.
Doi: 10.1162/Qss_A_00019.
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Abstract: The concern of organizations with occupational health and safety in the workplace is fundamental to reduce the risk of accidents at work. Although companies have concerns about the occupational health and safety of their employees, a management focused on strategies and measures is necessary to be effective in reducing accidents in the workplace. This study aims to observe and analyze the actions to reduce the risk factors that affect the occupational health and safety of its employees. It is characterized as a descriptive research due to the use of a questionnaire to discover the negative and positive factors in the perception of employees regarding occupational health and safety. Through........

Key Word: Occupational Health and Safety; Companies; Questionnaires; Employees

[1]. BARRETO, Matheus De Faria E Oliveira. Sistema De Gestão De Saúde E Segurança Ocupacional Em Pequenas E Médias Empresas Da Construção Civil. Conexão Ciência, V. 6,
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[4]. CRESWELL, John W.; CRESWELL, J. David. Projeto De Pesquisa - 2.Ed.: Métodos Qualitativo, Quantitativo E Misto. N.P., Penso Editora, 2021. Disponível Em: Https://Www.Google.Com.Br/Books/Edition/Projeto_De_Pesquisa_2_Ed/Urcleaaaqbaj?Hl=P T-BR&Gbpv=1&Dq=Quantitativo+E+Qualitativo&Printsec=Frontcover .Acessado Dia 23 De Agosto De 2022.
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Https://Bell.Unochapeco.Edu.Br/Revistas/Index.Php/Rgo/Article/View/2903 Acessado Dia 23 De Janeiro De 2023..

Abstract: Economic development based on information technology has become a global paradigm, today, every economic actor has used modern banking services to increase the effectiveness of the services provided. Mobile banking is a banking facility that uses mobile communication devices such as cell phones. This technology platform provided by banks makes it easier for users or customers to carry out financial and banking transactions such as checking balances, transferring between accounts, and paying bills. The purpose of this study is to analyze the factors that influence the actual use of mobile banking applications, namely perceived usefulness, perceived ease of use, and subjective norms, which are mediated by behavioral intentions and moderated by gender variables. This research uses primary data, which........

Key Word: perceived usefulness, perceived ease of use, subjective norms, behavioral intentions, actual use

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[2]. Agyei, J., Sun, S., Abrokwah, E., Penney, E.K. & Ofori-Boafo, R. (2020). Mobile Banking Adoption: Examining The Role Of Personality Traits. SAGE Open, 10(2). Https://Doi.Org/10.1177/2158244020932918.
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