Abstract: This research explores the marketing mix for sustainable spirituality tourism in Rishikesh, focusing on attracting both local and foreign tourists. The present study also identifies factors promoting spiritual tourism; analyze media forms and anticipated or unforeseen experiences of tourists visiting Rishikesh. In the present study qualitative method of data collection is used. Data is collected through interviews of 50 domestic and foreign travelers. In the study convenience sampling method was employed. The purpose of the interview was to learn more about the perceptions, actions, attitudes, and understanding of spiritual tourists......
Keywords: Customer satisfaction, 7Ps Marketing mix, Media, Rishikesh, Spirituality tourism
[1]. Aggarwal, A. K., Guglani, M., & Goel, R. K. (2008). Spiritual & Yoga Tourism: A Casestudy On Experience Of Foreign Tourists Visiting Rishikesh, India.
[2]. Agarwal, A., Kapoor, K., & Walia, S. (2021). Impact Of Social Media On Spiritual Tourism In India: An SEM Analysis Of The Critical Factors Impacting On Decision Making. International Journal Of Religious Tourism And Pilgrimage, 9(5), 10.
[3]. Ashton, A. S. (2018). Spiritual Retreat Tourism Development In The Asia Pacific Region: Investigating The Impact Of Tourist Satisfaction And Intention To Revisit: A Chiang Mai, Thailand Case Study. Asia Pacific Journal Of Tourism Research, 23(11), 1098-1114.
[4]. Bhalla, R., Chowdhary, N., & Ranjan, A. (2021). Spiritual Tourism For Psychotherapeutic Healing Post COVID-19. Journal Of Travel & Tourism Marketing, 38(8), 769-781.
[5]. Boley, B., Jordan, E., Kline, C., And Knollenberg, W. (2018). Social Return And Intent To Travel. Tourism Management 64 (1): 119-128.