Abstract: Background: This study aims to analyze the factors that influence heavy equipment repurchase intention in the agricultural industry in Indonesia. The rapid economic growth in Indonesia has encouraged the development of the automotive industry, including mechanization in the agricultural sector. Agriculture has an important role in providing the primary needs of the community, improving the national economy, and supporting food security. Exports of agricultural products also contribute significantly to economic growth and poverty reduction.
Materials and Methods: This study used a quantitative approach by collecting data through questionnaires of agricultural business owners......
Key Word: Product Quality, Service Quality, Brand Image, Repurchase Intention, Heavy Equipment
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