IOSR-JBM   Volume-26 ~ Issue-4 ~ April 2024

Abstract: Purpose - The purpose of this article is to examine the influencing factors on employability of undergraduate students in Hanoi. This study also investigates the moderating effect of "Emotional Intelligence" on the relationship between "Soft Skills" and employability of undergraduate students as well as "RAIA Awareness" and employability of undergraduate students. Design/methodology/approach - The study employs a mixed-methods approach to test the hypotheses. 406 undergraduate......

Key Word: Employability, undergraduate student, RAIA awareness, emotional intelligence

[1] Aldridge, S. (2003). The Facts About Social Mobility. New Economy, 10(4), 189–193. Https://Doi.Org/10.1046/J.1468-0041.2003.00315.X
[2] Alex, K. (2009). Soft Skills. S. Chand[3] Awayiga, J. Y., Onumah, J. M., & Tsamenyi, M. (2010). Knowledge And Skills Development Of Accounting Graduates: The Perceptions Of Graduates And Employers In Ghana. Accounting Education, 19(1–2), 139–158. Https://Doi.Org/10.1080/09639280902903523
[4] Aziz, A., & Pangil, F. (2020). Moderating Effect Of And Emotional Intelligence On The Relationship Between Skills And Employability.
[5] Bennett, D. (2020). Embedding Employability Thinking Across Higher Education. Department Of Education, Skills And Employment. Https://Ltr.Edu.Au/Resources/Fs16-0274_Bennett_Report_2020.Pdf

Abstract: Background: This study aimed to identify how strategic alignment occurs for the effective implementation of the strategy in a large logistics company.
Materials and Methods: Through the single case study, qualitative and quantitative analysis, the collected data through the questionnaire applied to the employees and the interviews carried out with managers and the senior management, were analyzed and correlated to the underlying theory. Conclusion: (a) The formulation of the strategy is guided by the perspective of management and marketing analysis; (b) The unfolding of the strategy takes place through weekly and monthly meetings between management and managers; (c) The level of strategic alignment is high; and (d) Flaws were pointed out.

Keywords: Strategic Alignment; Strategy; Implementation of the Strategy; Failures

[1] Da Silva Avb, Serralvo Fa, & Romaro P. (2020). Strategic Planning And Execution: Divergences In The Process. Thought And Reality, 35(1): 63-82.
[2] Sardana D, Terziovski M, & Gupta N. (2016). The Impact Of Strategic Alignment And Responsiveness To Market On Manufacturing Firm's Performance. International Journal Of Production Economics, 177: 131–138. Doi:10.1016/J.Ijpe.2016.04.018.
[3] Yousaf Z, & Majid A. (2016). Strategic Performance Through Inter-Firm Networks: Strategic Alignment And Moderating RoleOf
Environmental Dynamism. World Journal Of Entrepreneurship, Management And Sustainable Development, 12(4): 282-298.
[4] Mcadam R, Miller K, & Mcsorley, C. (2019). Towards A Contingency Theory Perspective Of Quality Management In Enabling Strategic Alignment. International Journal Of Production Economics. Recovered From Https://Ideas.Repec.Org/A/Eee/Proeco/V207y2019icp195-209.Html.
[5] Street C, Gallupe B, & Baker, J. (2018). The Influence Of Entrepreneurial Action On Strategic Alignment In New Ventures: Searching For The Genesis Of Alignment. The Journal Of Strategic Information Systems, 27(1): 59-81..

Abstract: This study investigates the effectiveness and impact of financial assistance programs designed to promote self-employment among rural youth, particularly focusing on initiatives facilitated by commercial banks. Through a comprehensive analysis of participant data, including awareness levels, participation rates, success metrics, challenges encountered, and satisfaction levels, the research aims to provide insights into the outcomes and implications of such programs. Key findings and recommendations are presented to guide policymakers, financial institutions, and other stakeholders in optimizing support mechanisms for rural entrepreneurship.....

Key Word: Financial assistance programs, self-employment, rural youth, commercial banks, effectiveness, impact, entrepreneurship, rural development

[1] Ahlstrom, D., & Bruton, G. D. (2006). Venture Capital In Emerging Economies: Networks And Institutional Change. Entrepreneurship Theory And Practice, 30(2), 299-320.
[2] Ali, A., & Mitra, A. (2020). Financial Inclusion, Venture Capital, And Entrepreneurship: Evidence From India. Journal Of Business Venturing, 35(5), 105982.
[3] Bosma, N., Coduras, A., Litovsky, Y., & Seaman, T. (2021). Global Entrepreneurship Monitor 2020/2021 Global Report. Global Entrepreneurship Research Association.
[4] Brush, C. G., & Vanderwerf, P. A. (1992). A Comparison Of Methods And Sources For Obtaining Estimates Of New Venture Performance. Journal Of Business Venturing, 7(2), 157-170.
[5] Gem India (2019). Global Entrepreneurship Monitor India 2018/2019 Report. National Entrepreneurship Network And Motilal Nehru Institute Of Technology

Abstract: Background: This study investigates the influence of flexible work arrangements on work-life balance, motivation, and job satisfaction among educational personnel at a higher education institution in the post-COVID-19 pandemic era. The literature review underpinning the research examines the relationships between flexible work arrangements as an independent variable and the dependent variables of work-life balance, motivation, and job satisfaction, formulated as research hypotheses.
Materials and Methods:.......

Keywords: Flexible working arrangements, work-life balance, motivation, job satisfaction

[1]. Fitz-Enz, J. (2009). The ROI Of Human Capital: Measuring The Economic Value Of Employee Performance (2nd Edition). AMACOM.
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[3]. Rau, B. L., & Hyland, M. A. M. (2002). Role Conflict And Flexible Work Arrangements: The Effects On Applicant Attraction. Personnel Psychology, 55(1), 111–136. Https://Doi.Org/10.1111/J.1744-6570.2002.Tb00105.Z
[4]. Aboelmaged, M. G., & El Subbaugh, S. M. (2012). Factors Influencing Perceived Productivity Of Egyptian Teleworkers: An Empirical Study. Measuring Business Excellence, 16(2), 3–22. Https://Doi.Org/10.1108/13683041211230285
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Abstract: Background: Marketing is the key supportive function of sales intended to deliver messages to the customer and consumers to help formulate their purchase decisions. Marketing is the act of communication by using different tools and channels to interact with their customers. The growth of intense competition, globalization, and technological advancement define marketing communication tools as the adopted methods and tactics to covey the interactions that persuade consumers to buying decisions. The increase of channels and platforms, diversification of customer groups, the demand for creative content, and complex buying behavior of consumers are enhancing.....

Key Word: Marketing; Communication; Consumer; Loyalty; Buying decision

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Abstract: Background: Transfer of learning is stated as the application of skills, knowledge, and other attributes that a person learns in one situation and then in another situation. Students in academia learn new things in their day-to-day lives. In their classroom lectures, workgroup discussions, informal meetings, senior-junior groups, and extracurricular activities. All these learnings have feedback, which can modify our next action. The positive and negative feedback can impact the academic performance of the students.
Materials and Methods: In this study students' CGPA is taken as a dependent variable and participation in informal groups, active in social groups, discussion about studies via social media, note collection, and career-related discussion as independent variables. Mean, standard deviation, person correlation coefficient, and regression analysis are done....

Key Word: Transfer of learning; feedback; academic performance; positive transfer; descriptive study

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