IOSR-JBM   Volume-26 ~ Issue-7 ~ July 2024

Abstract: This study aims to explore the factors of Environmental Concern, Green Awareness of Price, Green Perceived Benefits, Green Perceived Quality, Customer Participation towards Willingness To Pay More towards the purchase of green cosmetic products for the younger generation in Indonesia and investigate the perception of Millennial Generation and Generation Z consumers in Indonesia towards environmentally friendly green cosmetic products. The research method used is quantitative with a cross-sectional research design. Primary data was obtained.....

Keywords: Young generation, Green cosmetics, Willingness to pay more, Environmental Concern, Green Perception Benefits

[1] Al-Haddad, Shafig, Alaa Awad, Diala Albate, Ibrahim Almashhadani, And Wasan Dirani. "Factors Affecting Green Cosmetics Purchase Intention" 23, No. 4 (2020).
[2] Amberg, Nora, And Csaba Fogarassy. "Green Consumer Behavior In The Cosmetics Market." Resources 8, No. 3 (July 30, 2019): 137. Https://Doi.Org/10.3390/Resources8030137.
[3] Aria Auliandri, Tuwanku, Armanu, Fatchur Rohman, And Ainur Rofiq. "Does Green Packaging Matter As A Business Strategy? Exploring Young Consumers' Consumption In An Emerging Market." Problems And Perspectives In Management 16, No. 2 (June 19, 2018): 376–84. Https://Doi.Org/10.21511/Ppm.16(2).2018.34.
[4] Askadilla, Wilhelmina Leli, And Mahestu N Krisjanti. "Understanding Indonesian Green Consumer Behavior On Cosmetic Products: Theory Of Planned Behavior Model." Polish Journal Of Management Studies 15, No. 2 (June 2017): 7–15. Https://Doi.Org/10.17512/Pjms.2017.15.2.01

Abstract: The abstract outlines a research paper that conducts an in-depth comparative analysis of competency requirements within the Information Technology (IT) and Manufacturing sectors. The primary objective of the study is to thoroughly examine the essential skills and competencies demanded by professionals in these two industries. The research likely involves a detailed investigation into the specific skills and competencies deemed crucial for success in Information Technology and Manufacturing roles. This may include technical skills, problem-solving abilities, adaptability to technological advancements, teamwork, and other competencies relevant to each sector. The identification of......

Keywords: Emerging competencies, Comparative analysis, Workforce development, Competency requirements, Information Technology (IT), Manufacturing sectors, Industry trends

[1] "A Study On Employees Perception Towards 'Artificial Intelligence In Competency Mapping And Recruitment Process Of Human Resource Management", Wildcraft Pvt. Ltd., International Journal Of Research In Engineering, Science And Management, Volume-3, Issue-2, February-2020, Www.Ijresm.Com
[2] "Competencies For The Artificial Intelligence Age: Visualisation Of The State Of The Art And Future Perspectives,Review Of Managerial Science",
[3] "Competency Mapping In Knowledge Based Organisations", International Journal Of Management (Ijm), Issn 0976 – 6502(Print), Issn 0976 – 6510(Online), Volume 3, Issue 2, May-August 2012.
[4] "The Humans Behind Artificial Intelligence -An Operationalisation Of Ai Competencies", Twenty-Eighth European Conference On Information Systems (Ecis2020) – A Virtual Ais Conference
[5] "Ai Driven Competency Development At The Threshold Of Working Life"Hanna Heikkiläa , Jussi Okkonena Atampere University, Kalevantie 4, 33014, Tampere, Finland(2021)

Abstract: Incident management is a critical process within IT service management (ITSM) aimed at restoring normal service operation as quickly as possible and minimizing the adverse impact on business operations. This paper provides an in-depth analysis of incident management, its principles, processes, and best practices. It explores the incident management lifecycle, the roles and responsibilities involved, and the tools and technologies that support effective incident management.

Keywords: Incident Management, IT Service Management (ITSM), Incident Lifecycle, ITIL Framework, Incident Resolution, Service Desk, Incident Detection, Root Cause Analysis, Incident Response, IT Operations

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Abstract: Resumo: A pesquisa exploratória realizada teve como objetivo analisar a interseção entre sustentabilidade, inovação e empreendedorismo ambiental, focando nas práticas de gestão socioambiental adotadas por quinze empreendedores brasileiros. Utilizando uma abordagem qualitativa através de entrevistas em profundidade, foram coletadas percepções detalhadas sobre como esses empreendedores integram conceitos ambientais em seus negócios. Os resultados revelaram que os participantes não apenas reconhecem a importância de práticas sustentáveis, mas......

[1] Boszczowski, A. K.; Teixeira, R. M. O Empreendedorismo Sustentável E O Processo Empreendedor: Em Busca De Oportunidades De Novos Negócios Como Solução Para Problemas Sociais E Ambientais. Revista Economia & Gestão, V. 12, N. 29, 2012.
[2] Costa, E.; Ferezin, N. B. Esg (Environmental, Social And Corporate Governance) E A Comunicação: O Tripé Da Sustentabilidade Aplicado Às Organizações Globalizadas. Revista Alter Jor, V. 24, N. 2, 2021.
[3] Lima, L. A. De O. Et Al. Sustainable Management Practices: Green Marketing As A Source For Organizational Competitive Advantage. Revista De Gestão Social E Ambiental, São Paulo (Sp), V. 18, N. 4, 2024. Doi: 10.24857/Rgsa.V18n4-087.
[4] Machado, P. K. O.; Checon, B. Q. Análise Do Cumprimento De Critérios De Governança Corporativa Por Empresas Ditas Como Ambiental, Social E De Governança. Fgv Ric Revista De Iniciação Científica, V. 4, N. 1, 2023.
[5] Mazzioni, S. Et Al. Reflexos Das Práticas Esg E Da Adesão Aos Ods Na Reputação Corporativa E No Valor De Mercado. Rgo - Revista Gestão Organizacional, 16(3), 59-77, 2023

Abstract: Resumo: Contexto: As Políticas Públicas traduzem mediações entre interesses e valores dos diversos atores que se defrontam em espaços públicos, negociando soluções para o progresso social e econômico desses grupos. Apesar de existir há mais de cinquenta anos, a política do Programa Nacional de Alimentação Escolar (PNAE) só teve seu marco legal sancionado em 2009, através da Lei nº 11.947. Com a legislação, surge a obrigatoriedade de que no mínimo 30% dos recursos recebidos do FNDE sejam destinados à compra de alimentos derivados da Agricultura....

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[5]. Brasil. Lei Nº 11.947, De 16 De Junho De 2009. Dispõe Sobre O Atendimento Da Alimentação Escolar E Do Programa Dinheiro Direto Na Escola Aos Alunos Da Educação Básica. Diário Oficial Da República Federativa Do Brasil. Brasília, Df, 2009. Disponível Em: <Http://Www.Planalto.Gov.Br>. Acesso Em: 2 Maio 2023

Abstract: This article analyzes the evolution of political marketing strategies in Brazilian presidential campaigns from the 1930s to the contemporary digital era. Focusing on iconic campaigns such as those of Getúlio Vargas, Jânio Quadros, Fernando Collor de Mello, Luiz Inácio Lula da Silva, and Jair Messias Bolsonaro, the research discusses the impact of different media used, adopted symbols and slogans, and communication strategies that shaped the country's political landscape. Through a detailed literature review and a critical analysis of the results, the study reveals how technological and social changes have influenced political campaigns and voter behavior in Brazil.

Keywords: Political Marketing. Electoral Marketing. Presidential Campaigns. Communication Strategies. Electoral Behavior.

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