Abstract: The present study has been focused on unorganized kirana retailers and street vendors. Ten years ago, small retailers had restricted and unsold stocks at the end of the year. There was a lack of retail space and efficient supply chain management, as they suffered of low margins and low skill development. Talking about street vendors, they started doing small businesses in order to survive their livelihood due to their income constraints. With the arrival of big giant supermarket chains, sales and turnover of small stores had diminished. They started repairing and redefining themselves in order to exist with the organized retailers. Street vendors had customer's good will and did not fear.....
Keywords: structural transformation, unorganized small kirana retailers, street vendors, average income group.
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