Abstract: The fashion industry in India has undergone a remarkable transformation in recent years. From being predominantly traditional and culturally influenced, it has evolved into a dynamic and competitive market that embraces both traditional and contemporary styles.
As consumer preferences continue to evolve, fashion brands in India are compelled to adopt innovative marketing strategies to stay relevant and thrive in this dynamic landscape.
In this article, we will delve into the world of marketing strategies in the Indian fashion industry, examining the unique challenges and opportunities it presents. From the impact of e-commerce to the role of social media infl.....
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