IOSR-JBM   Volume-26 ~ Issue-9 ~ September 2024

Abstract: This article analyzes and presents the relevance of marketing for accounting, so that the accounting market has been growing and developing and qualifying its services provided, but with the excess of accounting firms, it is necessary for it to stand out in the square, due to the competition from other offices, for this accounting marketing has been used with a tool that guides and qualifies the accounting professional. It will have the purpose of demonstrating tools and techniques that helped the accounting professional in seeking to better serve his client, both internal.....

Key Word: Marketing; Quality; Service

[1]. Churchill, Gilbert A.; Peter, J. Paul. Marketing: Criando Valor Para Os Clientes. São Paulo: Saraiva, 2005.
[2]. Costa, Daniel. Endomarketing Inteligente: A Empresa Pensando De Dentro Para Fora. Porto Alegre. Duplinese, 2010.
[3]. Grocco, Luciano Et Al. Marketing: Perspectivas E Tendências. São Paulo: Saraiva, 2006.
[4]. Hernandes, Anderson. Marketing Contábil 2.0. São Paulo – Sp. Tactus, 2014.
[5]. Kotler, Philip. Administração De Marketing. São Paulo – Sp, Pearson, 2006..

Abstract: Resumo: A educação indígena no Brasil, e especificamente em Roraima, tem sido objeto de muitas discussões e estudos acadêmicos. Este trabalho pretende contribuir para este debate, ao analisar a preparação dos professores para lecionar nas comunidades indígenas. O objetivo deste trabalho é analisar se os professores têm se preparado adequadamente para lecionar aulas do cotidiano nas escolas indígenas de Roraima. A pergunta que norteia esta pesquisa é: "O que fazer para que os alunos indígenas tenham uma educação de qualidade?". A escolha deste tema justifica......

[1] Baniwa, G. L. Educação Escolar Indígena: A Experiência Do Povo Baniwa Na Tríplice Fronteira Brasil-Colômbia-Venezuela. Revista Brasileira De Educação, V. 22, N. 71, P. 671-692, 2017.
[2] Baniwa, G. Formação De Professores Indígenas: Desafios E Perspectivas. Revista Brasileira De Educação Indígena, V. 6, N. 1, P. 139-154, 2016.
[3] Brasil. Lei Nº 11.645, De 10 De Março De 2008. Altera A Lei No 9.394, De 20 De Dezembro De 1996, Modificada Pela Lei No 10.639, De 9 De Janeiro De 2003, Que Estabelece As Diretrizes E Bases Da Educação Nacional, Para Incluir No Currículo Oficial Da Rede De Ensino A Obrigatoriedade Da Temática "História E Cultura Afro-Brasileira E Indígena". Diário Oficial Da República Federativa Do Brasil, Brasília, P. 1-1, 11 Mar. 2008.
[4] Brasil. Lei Nº 9.394, De 20 De Dezembro De 1996. Estabelece As Diretrizes E Bases Da Educação Nacional. Diário Oficial Da União, Brasília, Df, 23 Dez. 1996.
[5] Braun, V.; Clarke, V. Using Thematic Analysis In Psychology. Qualitative Research In Psychology, V. 3, N. 2, P. 77-101, 2006.

Abstract: A Brief on Micro Finance institution in India In the years of practice, microfinance has turned into a revolutionary instrument contributing to the development of the financial standards of societies with especial reference only the developing countries like India. The strategy involving the provision of micro credit and banking services to the under banked population has been adopted in the last two decades. It is worth admitting that MFIs are quite active in India among countries where microfinance services.....

[1] Armendariz De Azevedo, B. & Morduch, J. (2010). His Books Include The Following: The Economics Of Micro – Finance 2 Nd Edition. Cambridge, Ma: Mit Press.
[2] Bansal, H. (2010). Status Of Microfinance In India: A Study On Deficiency In Demand And Supply. New Delhi: Indian Institute Of Banking & Finance Bachelor Of Technology (B. Tech.) Information Technology.
[3] Cull, R. Demirgüç-Kunt, A. And Morduch, J., (2009). Microfinance Meets The Market. Journal Of Economic Perspectives, Volume 23, Number 1, Winter 2009, Pp. 167-192.
[4] Ledgerwood, J. (2013). The New Microfinance Handbook: Analysis Of The Microstructures: A Perspective From The Financial Market System. Washington, Dc: World Bank.
[5] Mader, P. (2013). Rise And Fall Of Microfinance In India: Consolidated, The Following Points May Be Regarded As A Summary Of The Perspective From Where The Andhra Pradesh Crisis Needs To Be Viewed:
[6] Strategic Change, 22(1-2), 47-66.

Abstract: Public service is the main driver of growth for most developing countries. It is a key component because it facilitates the delivery of services to the citizens. However, despite the efforts to grow the economy and deliver quality services, there are challenges with the costs associated with ever-increasing public sector wages. Although a well-paid public sector could be more efficient, the wage bill should be maintained at fiscally sustainable levels to......

[1] Afonso, A., & Gomes, P. (2014). Interactions Between Private And Public Sector Wages. Journal Of Macroeconomics, 39, 97–112. Https://Doi.Org/10.1016/J.Jmacro.2013.12.003
[2] Alhmoud, A., & Rjoub, H. (2019). Total Rewards And Employee Retention In A Middle Eastern Context. Sage Open, 9(2), 215824401984011. Sagepub. Https://Doi.Org/10.1177/2158244019840118
[3] Armstrong, M., & Brown, D. (2017). Job Evaluation Versus Market Pricing: Competing Or Combining Methods Of Pay Determination? Compensation & Benefits Review, 49(3), 153–160. Https://Doi.Org/10.1177/0886368718765827
[4] Armstrong, M., & Murlis, H. (2007). Reward Management A Handbook Of Reumeration Strategy And Practice. (5th Ed.). London Philadelphia Kogan Page.
[5] Bakker, A. B. (2015). A Job Demands-Resources Approach To Public Service Motivation. Public Administration Review, 75(5), 723–732. Https://Doi.Org/10.1111/Puar.12388.

Abstract: The research delves into the intricate relationship between prudential regulations and the performance of finance of Tier 2 banks in Kenya. Through a comprehensive analysis, the study aims to shed light on how adherence to prudential standards impacts the operational and financial outcomes of these banks. By examining key variables such as credit, liquidity, corporate governance, and capital regulations, the research seeks to uncover the underlying mechanisms that drive performance of finance within the banking sector. Drawing on a comparative design and employing a linear regression model, the study reveals significant insights into the......

Keywords: Capital, liquidity, prudential, commercial bank, credit, performance of finance

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Abstract: In essence, for small startups, securing VC is a major breakthrough for growing and scaling up their business. The paper now zeroes in on the tactics that small startups can employ to capture, to a larger extent, the potential attention of VCs. The most critical strategies in order to engage VCs will be what this discussion will be based on as we turn into a collection of previous literature, case studies, and expert insights. Forge a Convincing Business Model: One solid business model is what lies at the core of how to attract VC investment. How a startup......

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