IOSR-JBM   Volume-20 ~ Issue-5 ~ May-2018

Abstract: Microenterprises have an important role to play in the generation of employment opportunities and also in the promotion of self-employment and entrepreneurship among the youth. This sector has often been termed as the "Engine of Growth "for developing countries. In India, the contribution of MSMEs in GDP is 6%, 33% in manufacturing sector and 45% in exports .The study is based on the primary objective to examine the position of selected Micro Enterprises performing in both the rural and metro areas of the Kamrup District, Assam and to identify the problems, if any, relating to the functioning of Micro Enterprises in the District. Profit is the major key to sustain the enterprise and employment stability. Profits of the same sample micro enterprises would be observed for possibilities to retain in the same.The study is based on primary data collected from field survey from both the rural and metro areas of Kamrup District of Assam. The collected data have been analyzed using simple statistical tools for better understanding and fulfillment of the objectives.

Keywords: Microenterprises, constraints, profits.

[1]. Ravi Shamika (2009). "Entrepreneurship development in the Micro, Small and Medium enterprise sector in India."
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[4]. Khanka, S.S. (1998), "Development of Small Scale Industries in Assam", Yojana, Vol.42, No.9, September, pp.48-54
[5]. Mandal,Ramakrishna (2008), "Khadi and Village Industries in North East India with a special reference to Arunachal Pradesh: Retrospect and Prospect",IUP,Hyderabad.

Abstract: Not only Puntland State of Somalia government has found it difficult to provide an accurate, complete, and transparent account of their financial position to parliament or to other interested parties, including donors and the general public aimed lack of IFMIS implementation, but also hindered transparency and the enforcement of accountability in government, and has only contributed to the perceived governance problems in Puntland.To promote accountability and financial management practices in Puntland state's public sector, implementation of Integrated Financial Management Information System commenced in 2015.However, the setting up phase has not progressed well as expected apart from recruiting some technical staff in some key institutions. What is not clear is why this project has not yet been implemented successfully in Puntland after three years of its inception? The study..........

Keywords: .............

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Abstract: This paper explores the effectiveness of advertising in India in the current scenario. Effectiveness of advertising is measured through awareness, message recall, purchase intentions, and actual purchase behavior. The study examines the overall effectiveness of advertising, major component of the advertisement, and to what extent the advertisements carry a relevant and believable message. For this purpose, primary survey was done, and the data was collected from 150 respondents from Erode with the help of a well-designed pre-tested structured questionnaire. The findings from this study suggest that consumers can recall at least some of the ads they are exposed to in these captive situations but most do not produce any lasting memory trace. The findings from this study indicate that advertisements in this setting can have an impact on the behavior of consumers. The analysis concluded that there is a significant impact of advertisement on these parameters. The customers have a positive perception towards advertising as they find it more satisfactory to invest in a product after watching the advertisement. It is also concluded that the advertisements' messages should be relevant as consumers consider them while taking buying decisions.

Keywords: Advertising, Effectiveness and Awareness

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Abstract: Capital structure pertains to the extent of leverage of the firm. In recent years, a number of theories have been proposed to explain the variation in debt ratios across firms. The theories suggest that firms select capital structures depending on attributes that determine the various costs and benefits associated with debt and equity financing. This paper attempts to look at the capital structure of Indian companies using econometric techniques on data gathered from Prowess Database

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Abstract: This paper examines the widely documented literature on resistance to change in an organizational framework. Premise being that changes are resisted by organizations which hinders adaptation and progress in the long run. It is proposed that the same must be reduced to enhance the efficiency of organization. The build up to this paper has been in terms of reviewing the available literature on resistance to change in an organization and their major sources. The unit of analysis in the paper is organization. However, the individual and group dynamics of employees within the organization are identified as the key tools for diminishing resistance to change in any organisation. Some possible pathways have been identified to achieve the same. The first pertains to devising a mechanism such that all employees.............

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Abstract: The purpose of this study is to investigate the effect of demographic characteristics (gender and family income) on the buying behavior (restaurant eating habits) of tertiary level students in Dhaka city. Three behavioral factors were considered for this purpose, which are preference for cuisine, frequency and reasons for eating out. The study adopted a quantitative approach. Data was collected from 287 respondentsusing nonprobabilityconvenience sampling. Chi-square test and simple descriptive techniques were used to deriveresults from the data collected with the help of SPSS 20.0. The test resultsrevealed that gender was significantly associated with the preference for cuisine and reasons for eating in restaurantsby tertiary level students in Dhaka city.

Keywords: Consumer behavior, Demographics, Restaurant food, Tertiary level students, Dhaka city

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[2]. El-Said, O.A. and Fathy, E.A. (2015) Assessing University Students' Satisfaction with On-campus Cafeteria Services,Tourism Management Perspectives, v. 16, pp. - 318–324

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Abstract: Cattle farming is a popular source of livelihood in Bangladesh due to the abundance of milchcows. Despite this, many farmers in the country still continue to face poverty due to lack of accessibility to the market and other constraining factors. To overcome this, an inclusive business model may be developed to integrate such farmers into the product value chain of the cattle farm industry so that they can come out of poverty.This study aims to explore the potential implications of a four-year project to put 30,000 farmers in the Kishoreganj district of Bangladesh into the inclusive business model.Analyses were conducted of a planned schedule as well as costs, human resources and potential risks...........

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Abstract: Nigeria is faced with numerous of problems among which are graduate unemployment, under-employment, poverty, crime, and other social vices, which are as a result of economic meltdown, which needs urgent consideration. In order to overcome this danger, this study examines the extent of relationship between entrepreneurship education and economic growth of Benue State. A critical examination of educational sector in Nigeria shows that efforts have been made by tertiary institutions in providing enabling environment towards entrepreneurship education in Nigeria, but little has been done in the area of entrepreneurship education with the escalating rate of unemployment of 14.2 % and poverty rate of 33.1% National Bureau of Statistics, 2016 ravaging the Country. The............

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[3]. Olorundare, A. S., & Kayode, D. J. (2014). Entrepreneurship Education in Nigerian Universities : A Tool For National. Asia Pacific Journal of Educators and Education, 29, 155–175.
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[5]. Olorundare, A. S., & Kayode, D. J. (2014). Entrepreneurship Education in Nigerian Universities : A Tool For National. Asia Pacific Journal of Educators and Education, 29, 155–175..

Abstract: The study examines the relationship between work-life balance, job satisfaction and organizational commitment on employee performance among administrative staff in Northern region universities in Malaysia. The study adopts quantitative research method of primary source was utilized to collect the data from two hundred and seventy-one administrative staff respondents by using probability sampling technique and data collected and analysed by using Statistical Package for Social Science (SPSS). The data were analysed using different statistical techniques such as reliability survey, descriptive of variable analysis, correlation analysis (Pearson Correlation Analysis) and............

Keywords: Work-life Balance, Job Satisfaction, Organizational Commitment, Employee Performance

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