IOSR-JBM   Volume-26 ~ Issue-5 ~ May 2024

Abstract: The aim of this research is to examine the effect of digital transformation perceptions of call center employees on their job insecurity and perceived employability levels. For this purpose, 293 data were collected from the employees of the call center operating in Konya by applying a simple random sampling method. In the questionnaire applied as a data collection method, there are demographic questions to get to know the participants.....

Keywords: Digital transformation, job insecurity, employability, call centers

[1]. Oecd(2019), Going Digital: Shaping Policies, Improving Lifes, Oecd Publishing Paris, Https://Doi.Org/10.1787/9789264312012-En. Pp.18.
[2]. Oecd (2017), Oecd Science, Technology And Industry Scoreboard 2017: The Digital Transformation, Oecd Publishing, Paris
http://Dx.Doi.Org/10.1787/9789264268821-En, Pp.13-14.
[3]. What İs Digital Transfromation? June 14, 2023. Https://Www.Mckinsey.Com/Featured-İnsights/Mckinsey-Explainers/What-İs-Digital-Transformation Erişim: 4.2.2024.
[4]. Moore, J. Pratt, M. K. What İs Digital Transformation? Everything You Need To Know. Https://Www.Techtarget.Com/Searchcio/Definition/Digital-Transformation Erişim: 23.2.2024
[5]. Reis, J., Amorim, M., Melão, N., Matos, P. (2018). Digital Transformation: A Literature Review And Guidelines For Future Research. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (Eds) Trends And Advances İn Information Systems And Technologies. Worldcıst'18 2018. Advances İn Intelligent Systems And Computing, Vol 745. Springer, Cham. Https://Doi.Org/10.1007/978-3-319-77703-0_41

Abstract: Background: Kerala is widely recognized for its superior standing with respect to social indicators, educational attainment, and literacy rates. But in terms of higher education, the state's progress is less striking. The article addresses issues of equity and access to higher education in Kerala after giving a brief summary of the state of schooling in Kerala as a foundation for higher education. According to the research, the state's four socioeconomically disadvantaged northern districts—which are partially mired in a cycle of poverty and illiteracy....

Keywords: Kerala, Higher Education, Suggestions.

[1] Jandhya.G.Thilak, Higher Education And Development In Kerala, Centre For Socio Economic And Environment Studies; 2001
[2] George.K.K, What Is Wrong With Kerala's Education System,Cses;1999
[3] Veena Devi Thrived, Hisstory Of Initial Education In Kerala;New Glimpses, Inernational Journal Of Education Research Studies,2015,Iiers,Vol-1,Issue ;Iii
[4] Praveena Kodath, Globalisation And Higher Education In Kearala:Access Equity And And Qualit, Cds Trivndrum
[5] Mnohar And Lamini, Dr.Banasode, Perspective On Higher Education In India ,Third Concept,2019,Vol.33.Pp30-33.

Abstract: Kerala's favorite tourist destination, Alleppey is famously known as the "venice of the east", is renowned for its mesmerizing backwaters and houseboat tourism. The speciality of houseboat tourism is that a group of people can have fun, without stress, without tension and relaxation spirit. After the COVID-19 pandemic, the tourism industry has experienced tremendous change. This study attempts to address the problems of domestic travellers of house boat tourism after........

Keywords: House Boat Tourism, Tourism industry, COVID-19

[1] La Barbara, P.A., & Mazursky, D. (1983). A Longitudinal Assessment Of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect Of The Cognitive Process. Journal Of Marketing Research, 20, 393–404
[2] Peter, J.P (1993). Improving The Measurement Of Service Quality. Journal Of Retailing. 69(1), 127-139
[3] Pine, B. J., Peppers, D., & Rogers, M. (1995). Do You Want To Keep Your Customers Forever? Harvard Business Review, March-April, 103-14.
[4] Ibrahim, H. Z. (2015). Impact Of Service Quality On Customer Satisfaction. International Journal Of Accounting & Business Management, 148-155.
[5] Ashish Varughese. (2013). Problems And Prospects Of Backwater Tourism In Kerala With Special Reference To Alappuzha District. Indian Journal Of Marketing 43(4):18.

Abstract: This study explores the impact of Artificial Intelligence (AI) on digital marketing through a mixed-methods approach, combining literature review and survey analysis. The research investigates the applications, benefits, challenges, and limitations of AI and Machine Learning (ML) in digital marketing, aiming to provide insights for marketers.......

Key Word: Artificial Intelligence, digital marketing, Machine Learning, , mixed-methods approach

[1]. Chen, Y., Et Al. (2018). *Transformative Impact Of Ai Technologies On Digital Marketing: A Review*. Journal Of Marketing Technology, 15(3), 45-62.
[2]. Das, A., & Chatterjee, S. (2019). *Synergy Between Digital Marketing And Ai: Revolutionizing Business Practices*. International Journal Of Digital Marketing, 22(1), 78-94.
[3]. Gupta, R., & Sharma, S. (2020). *Reshaping Traditional Marketing Approaches Through Social Media Platforms*. Journal Of Social Media Marketing, 18(2), 112-128.
[4]. Kumar, A., & Singh, R. (2020). *Automation Benefits In Digital Advertising Processes*. Journal Of Digital Advertising, 25(4), 210-225.
[5]. Patel, M., & Desai, N. (2024). *Ethical Implications Of Ai In Marketing: Addressing Privacy And Algorithmic Bias*. Journal Of Marketing Ethics, 32(3), 176-192..

Abstract: Background: Digital transformation has significantly reshaped the banking sector globally, including India. With the rapid growth of digital banking services and government initiatives promoting cashless transactions, customers increasingly enjoy seamless access to banking functionalities from their homes. This research examines the impact of digital transformation on enhancing customer experience within India's banking sector. Key drivers, success factors, and challenges of digital transformation are also explored, alongside insights from a comprehensive......

Key Word: Digital transformation; customer experience; automation; individualization; interaction; ambient embeddedness; Banking

[1] Amudhan, S., Banerjee, S., & Poornima, J. (2022). Impact Of Digital Transformation Of Banking Sector In Rural Areas. Journal Of Positive School Psychology, 6(2), 763-771.
[2] Abuhasan.F And Moreb.M (2021), "The Impact Of The Digital Transformation On Customer Experience In Palestine Banks," International Conference On Information Technology (Icit), Amman, Jordan, 2021, Pp. 43-48,
Doi: 10.1109/Icit52682.2021.9491744.
[3] Banu, A. M., Mohamed, N. S., & Parayitam, S. (2019). Online Banking And Customer Satisfaction: Evidence From India. Asia-Pacific Journal Of Management Research And Innovation, 15(1-2), 68-80.
[4] Berghaus, S., & Back, A. (2017). Disentangling The Fuzzy Front End Of Digital Transformation: Activities And Approaches. In Icis 2017 Proceedings (Pp. 1–17). Berman, S. J. 2012. "Digital Transformation: Opportunities To Create New Business Models," Strategy & Leadership (40:2), Pp. 16-24.
[5] Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., And Venkatraman, N. 2013. "Digital Business Strategy: Toward A Next Generation Of Insights," Mis Quarterly (37:2), Pp. 471-482.

Abstract: The COVID-19 pandemic has fundamentally altered the global landscape. This study aims to analyze consumer purchasing behavior during the COVID-19 pandemic, with a specific focus on the city of Coimbatore. The main data were gathered via a structured questionnaire from 315 participants using Google form. The researcher has edited and analyzed the data collected for the study using SPSS. The analysis employed appropriate mathematical......

Key Word: COVID-19, Consumer behavior, hygiene habits, Online Shopping, Essential goods, online payment, Brand Preference, Consumer Index.

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[3]. Bureau, B. O. (n.d.). EY Future Consumer Index: COVID-19 Pandemic Is Radically Changing Consumer Behavior In India:. Retrieved from http://www.businessworld.in/article/EY-Future-Consumer-Index-COVID-19-Pandemic-Is-Radically-Changing-Consumer-Behavior-In-India-/10-06-2020-286055/
[4]. COVID 19 and Indian consumer behavior - NASSCOM Community: The Official Community of Indian IT Industry. (2020, June 18). Retrieved from https://community.nasscom.in/communities/covid-19/covid-19-and-indian-consumer-behavior.html
[5]. Indian consumer behaviours 'permanently altered' by COVID-19.(n.d.). Retrieved from https://www.warc.com/newsandopinion/news/indian-consumer-behaviours-permanently-altered-by-covid-19/43968.