Abstract: In a liquid society where companies prosper and can rapidly change, keeping an eye on both internal environments, characterised by the typical complexity of modern organisations, and on exterior, dynamic, and mutable environments may be the condition for companies to gravitate in profitable markets. This article aims at discussing operational results, provided by the innovation generated through the co-creation between the footwear and the chemical industries, located in the region of Vale do Rio dos Sinos, Brazil. The research-action was the adopted method.....
Keywords: Co-creation. Collaborative processes. Product. Innovation
[1]
Abicalçados. (2021) 'Relatório Setorial Indústria De Calçados', Http://Abicalcados.Com.Br/Publicacoes/Relatorio-Setorial.
[2]
Alves, H., Fernandes, C., And Raposo, M. (2016) 'Value Co-Creation: Concept And Contexts Of Application And Study', Journal Of Business Research, Vol. 69, No. 5, Pp.1626-1633, Https://Www.Sciencedirect.Com/Science/Article/Pii/S014829631500452x.
[3]
Atkočiūnienė, Z. O., And Siudikienė, D. (2021) 'Communication Management In Promoting Knowledge And Creativity In Fostering Innovations In The Creative Organizations', Creativity Studies, Vol. 14, No. 2, Pp.549–576,
Https://Journals.Vilniustech.Lt/Index.Php/Cs/Article/View/15550/10886.
[4]
Barile, S., Grimaldi, M., Loia, F., And Sirianni, C. A. (2020) 'Technology, Value Co-Creation And Innovation In Service Ecosystems: Toward Sustainable Co-Innovation', Sustainability, Vol. 12, No. 7, Pp.1-25. Https://Sci-
Hub.Se/10.3390/Su12072759.
[5]
Bauman, Z. (2001) 'Modernidade Líquida', Rio De Janeiro: Zahar..